Retail TouchPoints

DECEMBER 12, 2023

In addition to this timing variation, over 60% of shoppers plan to do their browsing online, yet 85% expect to buy at least one product in a store. In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact?

Markdowns 246

Markdowns Retailing Pricing Promotions Fulfillment 246

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail Focus

JUNE 3, 2021

It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v. Think of pricing in the context of the full lifecycle, from everyday price through promotions and markdowns/clearance.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Wiser

AUGUST 15, 2017

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.

Markdowns 90

Markdowns Promotions Planning Shipping 90

Retail TouchPoints

OCTOBER 11, 2021

Increasingly, innovative retailers worldwide are embracing advanced price and promotion intelligence in order to craft prices and offers that reflect real-time demand signals, competitor activities and shopper price sensitivities. A final consideration is yet another downside to getting prices or promotions wrong.

Markdowns 212

Markdowns Promotions Retailing Pricing Marketing 212

Inside Retail

JUNE 1, 2021

TheDOM.com (DOM stands for Digital Off-Price Mall) will offer discounted designer fashion, streetwear and activewear from more than 90 leading Australian and international brands when it goes live in the second half of June, and there are plans to expand into additional categories, such as homewares, electronics and travel, in the future. “We

Consumer 246

Consumer Markdowns Planning Shopping 246

Retail TouchPoints

AUGUST 19, 2021

A recent Shopkick survey proposes that these behaviors are likely to continue through the holiday season: 22% of consumers plan to shop for the holiday well ahead of schedule and 25% even plan to finish their shopping by Thanksgiving, which historically has been the “official kick off” of the holiday shopping season.

ATS 293

ATS Markdowns Consumer Social Commerce 293

Retail TouchPoints

JULY 18, 2023

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 169

Outdoor Markdowns Apparel Fulfillment 169

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 257

Merchant Services Markdowns Store Operations Planning 257

Wiser

JULY 30, 2019

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . Test and Measure Promotions.

Promotions 92

Promotions Markdowns Shipping Planning 92

Retail TouchPoints

NOVEMBER 25, 2020

SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.” Retailer Plans to Use Solution Across Multiple Channels.

Markdowns 181

Markdowns Fulfillment Shipping Marketing Spend 181

Retail TouchPoints

AUGUST 19, 2024

In addition to store closures and layoffs, retailers have had to consolidate operations, renegotiate deals and scale back promotional activities. Even worse, these promotions often fail to clear the desired inventory at all. Fabrizio Fantini, PhD is VP of Product Strategy at ToolsGroup , a supply chain planning and optimization firm.

Consumer 284

Consumer Markdowns Promotions Advertising 284

Wiser

OCTOBER 12, 2021

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. Examples of TPRs include the standard dollars-off markdown, limited-time coupons, contests, rebates, and more.

Markdowns 147

Markdowns Promotions Consumer Planning 147

Wiser

AUGUST 3, 2017

These two types of brands often choose to go about retail promotions in different ways. In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . Your competitive positioning is a key metric when planning retail promotions.

Promotions 99

Promotions Markdowns Marketing Checkout 99

Retail TouchPoints

MARCH 3, 2023

We were competitive but measured in our promotions, took strategic markdowns and intentionally did not chase unprofitable sales. Dollar Tree’s outlook includes about $430 million in operating expenses across a number of investments, including plans to increase average wages by $2 per hour. “We during Q4, but they were up 0.6%

Markdowns 262

Markdowns Operating Expenses Department Stores Planning 262

Inside Retail

JULY 6, 2022

Supply chain disruption may have become a singularly hot topic in retail circles these past years, but a focus on improving supply chain planning and forecasting is far more than just a passing trend. The post AI-driven solutions take supply chain planning to the next level appeared first on Inside Retail.

Planning 130

Planning Supply Chain Management Markdowns Management 130

Retail TouchPoints

JANUARY 3, 2023

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Web and API Scraping Web and API scraping are often used by competitors to undercut retailers’ pricing and promotions. Fake Account Creation Bots can create fake accounts at scale which are then used to abuse retail promotions.

Merchant Services 281

Merchant Services Payment Services Accounting Checkout 281

Retail TouchPoints

MARCH 8, 2023

The decline was primarily driven by clearance markdowns of approximately 750 basis points, according to CFO Jill Timm. One strategy will be putting more gifting items up front in stores, which the retailer did for Valentine’s Day and plans to continue doing for Mother’s Day and “all true gift-giving periods.” in Q4 2022.

Markdowns 196

Markdowns Planning Promotions ATS 196

Retail TouchPoints

MAY 30, 2023

The company is looking to pivot Journeys to an off-mall strategy, with 13 locations out of a planned 25 already open. This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. Genesco’s gross margin was 47.3%

Location 171

Location Markdowns Accounting Promotions 171

Retail TouchPoints

NOVEMBER 3, 2020

By creating narrower product assortments and limiting inventory levels — especially for product shipments headed to brick-and-mortar stores —merchants would gain the ability to react more quickly to changing consumer trends, and even potentially reduce their need for markdowns.

Drop-Shipping 177

Drop-Shipping Merchant Services Fulfillment Shipping 177

Retail TouchPoints

FEBRUARY 2, 2022

Begin with what you have and build a plan to fill in the gaps. Many of your retail peers found themselves with the dilemma of missing data — from the lack of customer data, transaction history for certain items or timeframes or sales broken out by sales type (regular/base, promotion and markdown).

Retailing Pricing 216

Retailing Pricing Markdowns Accounting Outdoor 216

Inside Retail

AUGUST 26, 2024

The company plans to lay off approximately 4000 employees, which represents 10 per cent of Sephora China’s total workforce. To further accelerate performance, many of them have relied on discounts and promotions, and kept going deeper, wider and more frequently.

Markdowns 147

Markdowns Promotions Marketing Consumer 147

365 Retail

SEPTEMBER 16, 2021

Clearly retailers cannot base their price and promotion strategies this year solely on the experience of prior seasons. The result can be costly post-season markdown events that leave retailers stuck with short-life seasonal items that necessitate steep marks or even complete write-offs. Cross-Item Effects at Your Fingertips.

Markdowns 98

Markdowns Promotions Accounting Planning 98

Retalon

APRIL 14, 2021

What is a retail markdown strategy? A retail markdown strategy is a plan that describes when and how certain products should go on markdown. Having a markdown strategy is important because, all too often, markdowns are a kneejerk reaction to end-of-life inventories. ” What are markdowns in retail?

Markdowns 41

Markdowns Dead-Stock Promotions Planning 41

Retalon

APRIL 25, 2017

Getting your product pricing right is absolutely critical to customer cross-channel experience, but the promise of unified price, promotion and markdown optimization is hard to achieve. The post Guide for Unified Price, Promotion and Markdown Optimization Applications appeared first on Retalon. Market Introduction.

Markdowns 32

Markdowns Promotions Inventory Management Planning 32

Wiser

APRIL 13, 2021

There are times when you want to switch up prices more often, such as a promotional period or holiday season. It’s viable for your own website because you have fewer restrictions from the marketplace and more digital real estate to advertise, promote, and explain your strategy. Turn to Markdowns and Promotions.

Markdowns 148

Markdowns Promotions Drop-Shipping Advertising 148

Wiser

AUGUST 25, 2020

Make sure everyone knows the plan—and is able to execute that plan—to ensure that you’ve got merchandiser support when you need it. 4: Use Promotions and Markdowns to Move Seasonal Inventory. We recommend using promotions and markdowns to move that inventory quickly. 5: Lean Into Omnichannel Retail.

Markdowns 120

Markdowns Payment Services Promotions Drop-Shipping 120

Inside Retail

MAY 30, 2024

Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence. As Hirata remarked, “Often you can’t, that’s why brands do markdowns like discounts or sample sales, or even why inventory sometimes goes straight to the landfill.” What’s next for Halara?

Markdowns 130

Markdowns Wholesale Planning Consumer 130

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. On the other hand, merchandising handles the product strategy such as category and brand-level planning, managing in-season pricing and promotional activities, and cross-channel inventory management.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Retail Adventures

JULY 13, 2021

Plan Events & Promotions: You have competition coming at you from all sides, all vying for the customers’ attention. Think about the upcoming holidays and plan for Halloween, Thanksgiving, Black Friday and Holiday 2021. Plan each event, buy product for each event as needed, and get your team involved. Start here: 1.

Markdowns 98

Markdowns Returns Planning Promotions 98

Independent Retailer

DECEMBER 23, 2022

Offer Promotions & Product Markdowns. This is not a bad option if you plan to keep a long-term relationship. Offer Promotions & Product Markdowns. Let your customers know through social media and promotions and turn this act into a larger campaign and get them involved. Donate Excess Inventory.

Inventory Management 93

Inventory Management Wholesale Management Markdowns 93

Retail Adventures

JUNE 4, 2020

Plan In-Store Events & Promotions: You have brick and mortar stores, online retailers, TV, catalogs, and more coming at you from all sides, all vying for the customers’ attention. As we head into summer and fall, be ready with one major and one to two minor events locked and loaded on your promotional calendar.

Markdowns 90

Markdowns Returns Promotions Planning 90

Retail Adventures

JULY 1, 2020

Continue to Plan Events & Promotions: You have competition coming at you from all sides, all vying for the customers’ attention. Think about the upcoming holidays and plan for Halloween, Thanksgiving, Black Friday and Holiday 2020. Plan each event, buy product for them, and get your team involved. Start here: 1.

Markdowns 83

Markdowns Returns Planning Promotions 83

Retail Adventures

DECEMBER 1, 2024

It’s December, so we know that you have already made a list and checked it twice, but here’s a refresher, just in case… EVENTS ARE ESSENTIAL Customers need a reason to visit your store so plan on having at least one major and two minor in-store events in December. MASTER MARKDOWNS Plan now for your post-holiday markdowns.

Markdowns 52

Markdowns Cross Merchandising Returns Checkout 52

Retalon

MAY 10, 2024

If you have ever planned a family budget, you will easily understand Open to Buy (OTB). There are two types of families in household budget planning: those who operate on a tight budget, where planning is essential, and those for whom purchasing what they like at the moment is a priority, with budgeting taking a back seat.

Planning 41

Planning Markdowns Merchant Services Payment Services 41

Retalon

MAY 10, 2024

If you have ever planned a family budget, you will easily understand Open to Buy (OTB). There are two types of families in household budget planning: those who operate on a tight budget, where planning is essential, and those for whom purchasing what they like at the moment is a priority, with budgeting taking a back seat.

Planning 41

Planning Markdowns Merchant Services Payment Services 41

Retalon

JUNE 10, 2020

Price planning is one of the most difficult (and often misunderstood) elements of retailing strategies. But emulating successful retailers in price planning isn’t enough. Standard price planning strategies (competition pricing, cost-plus, high-low, EDLP, etc.) What does this mean for price planning?

Planning 41

Planning Markdowns Promotions Accounting 41