Retail Roulette: When Promotions Become High‑Stakes Risks
Retail Focus
JUNE 18, 2025
Well, we’ve all fallen for such a trap, and promotions can sometimes feel addictive to a point where we purchase things that we don’t really need. That’s the magic (and madness) of retail promotions, which is a game as unpredictable as roulette. They want to boost their revenue, but sometimes promotions can destroy brands.
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