Remove Markdowns Remove Marketing Remove Promotions
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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

“With so many things happening over the last two years — the pandemic, political pressures, social justice protests, geopolitical and supply chain challenges — everyone stayed at a perfect moderate level of anxiety,” said Ericka McCoy, Chief Marketing Officer at analyst firm Resonate in an interview with Retail TouchPoints.

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. Let me temporarily put my academic hat on and go back to Marketing 101, and the distinction between ‘price’ and ‘value’.

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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. Increase promotional effectiveness. According to Nielsen, the U.S. Better track, monitor and gauge customer demand.

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Mastering Promotional Pricing: Proactive Holiday Strategies to Protect Your Profits

Retail TouchPoints

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. Fine-Tune Competitive and Promotion Strategies Retailers need to first identify key categories or regions that drive traffic, build baskets and boost profits.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.