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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. Additionally, these markets have different culinary preferences and even lifestyles that can and should influence pricing.

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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

“With so many things happening over the last two years — the pandemic, political pressures, social justice protests, geopolitical and supply chain challenges — everyone stayed at a perfect moderate level of anxiety,” said Ericka McCoy, Chief Marketing Officer at analyst firm Resonate in an interview with Retail TouchPoints.

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

Let me temporarily put my academic hat on and go back to Marketing 101, and the distinction between ‘price’ and ‘value’. The other answer is to look to other marketing tactics beyond price. The post Why you don’t need markdowns to appeal to price-conscious customers appeared first on Inside Retail. What does price really mean?

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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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How Retailers Can Strengthen Sustainability With Data-Driven Pricing Strategies

Retail TouchPoints

sustainability market is projected to reach $150 billion in sales by 2021, and nearly half of consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. Businesses can then better predict and measure markdown results while dynamically updating markdown plans.

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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers? We have seen the trend for a few years now and have definitely joined the party in previous years.”

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