article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. during the forecast period.

article thumbnail

Boll & Branch Taps New ERP to Manage Supply Chain and Operations

Retail TouchPoints

Boll & Branch also can now better understand demand by location so it can improve product availability and create more targeted marketing campaigns. As Boll & Branch expands its operations, NetSuite has the scalability to grow with its business and act as a force multiplier for efficiency.” ”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

However, Gray did counter his praise of Wirth with a caveat, suggesting that there’s still room for Myer to explore more in-store curation to deepen brand experience and connection with their target market. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

Apparel 252
article thumbnail

Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases. Jennifer Davidson, a Goldman Sachs 10KSB Alumni, is the founder of Sleek Events , a global full-service experiential marketing agency that was placed #19 on the Sunday Times Fast Track 100.

Consumer 277
article thumbnail

Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

Additionally, residential delivery surcharges can be managed effectively by tools like Residential Delivery Indicator (RDI), which categorizes addresses to help companies choose the most cost-efficient shipping methods. This seamless data integration reduces costs and enhances customer service, supporting accurate, efficient order delivery.

article thumbnail

Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

During Mark Tucker’s tenure as managing director of L’Oréal Australia from 2002 to 2010, annual revenue grew from $12 million to more than $400 million. You want to do a great job with your target market and be successful with your target market, and then think about extending beyond there,” he said.

article thumbnail

How to manage the cultural divide in the workplace

Inside Retail

Here are three tips to help you bridge the gap between your culture and the culture of your target market. Business owners often don’t appreciate just how different the culture of a new market is until they get started. Recognise that each market will require a different approach. This is normal.