Remove Management Remove Promotions Remove Target Market
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. during the forecast period.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases. Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases.

Consumer 277
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Leveling Up: How Gaming is Changing the Face of Retail

Retail TouchPoints

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. These partnerships facilitate cross-promotional activities that maximise exposure and drive deep consumer engagement.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

And we push the limits using high-performing feature engineering technology that can successfully manage Big Data data marts, provide visibility for business intelligence users and guide marketing campaigns. Companies need to reimagine how they manage customer data marts, as these can no longer be manually maintained and managed.

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You Can’t Spell Retail Without AI

Retail TouchPoints

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. AI has a lot to offer grocery stores, especially in inventory management.

Checkout 306
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

It called for signups by promoting an SMS-only flash sale and within a couple of days added over 100 people to its SMS opt-in list. Use Data and Automation to Personalize Your Efforts The demands on customers and marketers are higher than ever, and it takes time and labor to run and grow a business.

Marketing 264