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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

Outdoor 291
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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

Outdoor 293
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Jaycar snaps up New Zealand outdoor chain Burnsco

Inside Retail

Australia’s Jaycar Electronics Group is set to acquire New Zealand-based outdoor equipment retailer Burnsco. The 100 per cent Kiwi-owned and managed business operates 16 stores across New Zealand selling camping, boating, fishing gear and accessories. Further reading: Jaycar: The store of the future.

Outdoor 246
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Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail TouchPoints

PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo. These integrations will help customers manage orders, real-time inventory and product merchandising.

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Meet Outer – the US outdoor furniture brand curing ‘wet butt syndrome’

Inside Retail

Direct-to-consumer furniture company Outer aims to disrupt the outdoor furniture market with its cleverly designed sofas, chairs, and coffee tables that are made to stand up to the elements without adding to the world’s growing waste problem. million) Series B funding round. million) Series B funding round. A cure for ‘wet butt syndrome’.

Outdoor 243
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Herno Manages Line Expansions with Fashion-Specific PLM

Retail TouchPoints

Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Fashion 249
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Biggest outdoor store in Europe is coming to York

Retail Focus

The biggest ever outdoor store in Europe will be opening on 23rd August 2024. The store will officially be opened by GO Outdoors brand ambassador and TV star Helen Skelton, and celebrations will last all weekend. GO York will also home a Whitestores Outdoor living store as well as Leisure Lakes latest cycling concept store.

Outdoor 147