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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

Outdoor 299
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REI Shutters Experiences Business that was Losing Millions Annually, Cuts 400+ Jobs

Retail TouchPoints

After 40 years of providing adventure travel, day tours and classes, outdoors retail co-op REI will shut down its Experiences business, which had been losing millions of dollars every year and was being subsidized with profits from other parts of the business, according to a statement from CEO Eric Artz.

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SPARC Group Hires Outdoor Retail Veteran as Eddie Bauer CEO

Retail TouchPoints

SPARC Group , the retail venture owned by Simon Property Group and Authentic Brands Group (ABG), has hired outdoor industry veteran Tim Bantle to lead Eddie Bauer as CEO. During a career that has spanned more than 20 years , Bantle has worked with a number of outdoor companies in leadership roles.

Outdoor 264
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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

Outdoor 299
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Jaycar snaps up New Zealand outdoor chain Burnsco

Inside Retail

Australia’s Jaycar Electronics Group is set to acquire New Zealand-based outdoor equipment retailer Burnsco. The 100 per cent Kiwi-owned and managed business operates 16 stores across New Zealand selling camping, boating, fishing gear and accessories. Further reading: Jaycar: The store of the future.

Outdoor 246
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Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail TouchPoints

PlumRiver’s experience with outdoor and sporting goods companies will complement Emerald’s portfolio of show brands including Outdoor Retailer and Surf Expo. These integrations will help customers manage orders, real-time inventory and product merchandising.

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JCPenney Joins SPARC Group to Form Catalyst Brands

Retail TouchPoints

A Robust Portfolio of Fashion Brands With a range of offerings including formal fashion from Brooks Brothers, casual apparel for younger consumers from Aropostale, outdoor apparel and gear from Eddie Bauer and everyday fashion for the whole family from JCPenney, Catalyst Brands will boast expansive reach across multiple market and customer segments.

Apparel 290