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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

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Why Choosing the Right Garden Orientation Can Transform Your Outdoor Space

Retail Focus

Choosing the right garden orientation can enhance plant growth, energy efficiency, and outdoor enjoyment by aligning your garden with sunlight and wind patterns. Understanding how light, temperature, and wind affect your garden allows you to create a thriving and comfortable outdoor space tailored to your needs.

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Biggest outdoor store in Europe is coming to York

Retail Focus

The biggest ever outdoor store in Europe will be opening on 23rd August 2024. The store will officially be opened by GO Outdoors brand ambassador and TV star Helen Skelton, and celebrations will last all weekend. GO York will also home a Whitestores Outdoor living store as well as Leisure Lakes latest cycling concept store.

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Jaycar snaps up New Zealand outdoor chain Burnsco

Inside Retail

Australia’s Jaycar Electronics Group is set to acquire New Zealand-based outdoor equipment retailer Burnsco. The 100 per cent Kiwi-owned and managed business operates 16 stores across New Zealand selling camping, boating, fishing gear and accessories. Further reading: Jaycar: The store of the future.

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GO Outdoors Opens New Store in Tamworth

365 Retail

GO Outdoors is set to open a new store in Tamworth during the week commencing 18th March 2024, aiming to cater to the increasing interest in outdoor activities among the public. This expansion reflects the brand’s commitment to making high-quality outdoor gear accessible to more people, enhancing their outdoor experiences.

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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

Academy Sports + Outdoors will extend its use of Revionics’ pricing intelligence software. Pricing is core to this merchandising strategy—and Revionics’ Base Price solution empowers the retailer to offer prices that present the most value to local communities.

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