Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.”

Promotions 130

Promotions Marketing Target Market Supermarket 130

Small Biz Trends

JUNE 14, 2025

Key Takeaways Comprehensive Marketing Solution: Square Marketing Assistant consolidates multiple marketing functionalities into a single platform, simplifying campaign management and audience engagement for small businesses. In today’s fast-paced digital landscape, staying ahead of the competition is crucial.

Marketing 104

Marketing Target Market Management Planning 104

Retail Focus

JANUARY 8, 2025

Retail Consultant | Published author | Visiting lecturer Mass brand premiumisation has emerged as a pivotal trend in recent years, with brands striving to secure higher-value market segments while retaining their broad consumer appeal. Above all, it serves as a means to enhance their market positioning.

Boutique 147

Boutique Department Stores Target Market Consumer 147

Small Biz Trends

JULY 19, 2025

Furthermore, robust inventory management tools enable real-time tracking, which is essential for efficient operations. Integrated inventory management provides real-time tracking and detailed reporting to prevent stock issues. Its user-friendly interface simplifies the setup process, allowing you to get started quickly.

Payment Services 96

Payment Services Inventory Management Checkout Point of Sale 96

Small Biz Trends

JULY 22, 2025

During strategic planning , top managers make several vital decisions that can steer the organization’s future. They identify target customer segments , select products or services to offer, and assess the competitive environment. They assess geographic markets for competition to determine potential advantages and resource allocation.

Management 64

Management Planning Target Market Marketing 64

Small Biz Trends

JUNE 28, 2025

Operational Efficiency: Implementing AI automates repetitive tasks, streamlining processes like inventory management and customer service, which allows businesses to focus on strategic growth. They manage inquiries round the clock, reducing response time and improving customer satisfaction. That’s the magic of AI in eCommerce.

Customer Experience 107

Customer Experience Inventory Management Management Shopping 107

Small Biz Trends

JUNE 27, 2025

Marketing Optimization: Leveraging local SEO strategies and marketing techniques, including social media promotion and local events, can significantly increase visibility and attract more buyers. These apps streamline the selling process, allowing you to declutter or make money from hobbies while targeting your specific local market.

Target Market 68

Target Market Promotions Marketing Advertising 68

RETAIL MANAGEMENT SOFTWARE

JULY 16, 2025

From managing live animals and specialty products to meeting customer expectations, it takes more than just a passion for pets to succeed. Know Your Market Inside Out Understanding your local market is the first step to success. Know Your Market Inside Out Understanding your local market is the first step to success.

Inventory Turnover 70

Inventory Turnover Inventory Management Promotions Store Layout 70

Small Biz Trends

JUNE 19, 2025

Know Your Audience: Understanding local demographics helps in selecting a location that closely aligns with your target market, increasing the chances of attracting repeat customers. Target Market Proximity Target market proximity plays a key role in attracting the right customers.

Location 93

Location Target Market Marketing Promotions 93

Small Biz Trends

JUNE 26, 2025

Key Takeaways Understand Your Market: Analyze customer demographics and preferences to tailor offerings and optimize inventory based on local demand. Implement Effective Inventory Management: Use stock control techniques and technology to streamline inventory tracking, minimizing waste while meeting customer demands.

Inventory Management 68

Inventory Management Store Layout Promotions Customer Experience 68

Small Biz Trends

JUNE 28, 2025

For small businesses operating in a saturated market, leveraging this data can be crucial for crafting targeted marketing strategies. Partnering with figures like Karol G can amplify reach and lend authenticity to marketing efforts. Managing community engagement carefully will be key to ensuring a positive brand image.

Target Market 106

Target Market Marketing Promotions Management 106

Small Biz Trends

JULY 21, 2025

Key Takeaways Diverse Opportunities: Shop business ideas can range from brick-and-mortar stores to e-commerce platforms, catering to various markets and consumer needs. Effective Inventory Management: Maintaining efficient inventory processes ensures product availability and positive cash flow, which is vital for sustaining your business.

Shopping 60

Shopping Inventory Management Planning Finance 60

Small Biz Trends

JUNE 18, 2025

Key Takeaways Identifying Slow Sellers: Recognize that slow selling products can stem from issues like seasonal demand, high costs, overstock, niche markets, or outdated technology. In today’s fast-paced market, slow selling products can feel like a burden. Understanding these categories allows for effective sales strategies.

Inventory Turnover 71

Inventory Turnover Inventory Management Promotions Management 71

Small Biz Trends

JULY 14, 2025

Utilizing Customer Feedback: Encouraging and analyzing constructive feedback helps you identify loyal customers who are invested in your brand and can guide your marketing strategies. In today’s competitive market, knowing how to identify a loyal customer can set your business apart.

Promotions 68

Promotions Customer Retention Marketing Target Market 68

Small Biz Trends

JUNE 17, 2025

Key Takeaways Understand Consumer Behavior Shift: Post-holiday shopping sees consumers seeking personal deals, making it essential to tailor marketing strategies to focus on clearance and promotions. Capitalizing on this behavior requires you to adapt your promotional tactics and tailor your marketing messages accordingly.

Inventory Management 103

Inventory Management Promotions Returns Customer Retention 103

Small Biz Trends

JULY 19, 2025

Key Takeaways Enhanced Online Visibility: Paid search engine marketing significantly boosts your brand’s visibility, placing ads at the top of search results to attract potential customers actively seeking your products or services. In addition to driving traffic, paid search engine marketing complements other digital marketing aspects.

Marketing 78

Marketing Advertising Returns Management 78

Small Biz Trends

JULY 5, 2025

Key Takeaways Ecommerce Growth: Global retail ecommerce sales reached approximately $6 trillion in 2023, with projections to hit $8 trillion by 2026, highlighting significant market opportunities for small businesses. Understanding these trends helps you align your business strategies with market demands.

Payment Services 101

Payment Services Consumer Shopping Checkout 101

Small Biz Trends

JULY 12, 2025

Conducting thorough market research helps you understand your audience better. Conduct thorough market research to understand your target audience and competitors. Outline your unique value proposition and effective marketing strategies to attract customers.

Planning 67

Planning Shopping Inventory Management Fulfillment 67

Small Biz Trends

JULY 12, 2025

Implement Innovative Marketing: Explore creative marketing strategies, including influencer collaborations and user-generated content, to boost brand awareness and interaction. Develop a content calendar to maintain consistent posting and utilize paid ads to target specific demographics.

Promotions 104

Promotions Marketing Planning Returns 104

Retail TouchPoints

MAY 13, 2025

The seamless integration of curated product assortment, intuitive site experience and targeted marketing represents our commitment to meeting the needs of today’s parents with our Welcome Baby event. Additionally, Beyond has launched the BABY digital token, similar to the recently introduced O (for “Overstock”) token.

Returns 162

Returns Target Market Marketing Planning 162

Small Biz Trends

JUNE 13, 2025

Economic Factors: Stay aware of consumer spending habits and inflation impacts, adjusting pricing strategies and leveraging personalized marketing to enhance shopping experiences. From innovative marketing tactics to the latest shopping technologies, holiday retail is a fascinating blend of tradition and modernity. In 2022, U.S.

Promotions 68

Promotions Target Market Customer Experience Consumer 68

Small Biz Trends

JUNE 21, 2025

Targeted Marketing Strategies: Aligning your brand with relevant events allows for tailored marketing approaches that resonate with your audience, enhancing efforts in customer acquisition. Get ready to discover how event sponsorship can elevate your marketing strategy and drive long-term success.

Customer Retention 112

Customer Retention Target Market Marketing Returns 112

Small Biz Trends

JUNE 23, 2025

Business Planning Essentials: Young bakers learn to create comprehensive business plans, addressing goals, market research, target audiences, and unique selling propositions to effectively position their sweet treats. Young bakers engage in market research to understand customer preferences, which helps them tailor their offerings.

Finance 104

Finance Promotions Marketing Target Market 104

Small Biz Trends

JUNE 13, 2025

Key Takeaways Understand Market Challenges: Retail businesses, especially small ones, must adapt to shifting consumer behaviors and economic conditions to stay competitive. Embrace E-Commerce: Establishing an online presence is essential for expanding market reach and meeting customer demands for convenience.

Payment Services 73

Payment Services Inventory Management Promotions Checkout 73

365 Retail

APRIL 17, 2025

The Role of Academic Research in Understanding Loyalty Programs For students of business and marketing, studying these evolving loyalty programs offers an understanding of consumer behaviour, data analysis, and brand engagement. The marriage of behavioural psychology and marketing makes the study of loyalty programs a fertile ground.

Marketing 52

Marketing Customer Retention Promotions Consumer 52

Retail Gazette

APRIL 3, 2025

“This performance rewards the hard work of the management and wider team, the elevation and warm reception of the Boux Avenue product range and a targeted marketing strategy. “Fruitful partnerships, with the likes of Legami, also add reasons for a younger demographic to shop, in store and online, with Ryman.

Returns 64

Returns Target Market Location Shopping 64

Small Biz Trends

JULY 8, 2025

Operational Flexibility: Mobile technology allows for increased flexibility and productivity, facilitating management of tasks and communication from any location, which is crucial for staying competitive. Going mobile empowers you to streamline operations, enhance customer experiences, and stay competitive in an ever-evolving market.

Payment Services 68

Payment Services Finance Accounting Marketing 68

Small Biz Trends

JUNE 19, 2025

This perspective is particularly relevant as Shopify continues to enhance its suite of tools aimed at empowering small businesses in a competitive market. His history of managing large-scale operations means he can identify industry trends and techniques for scaling operations efficiently.

Customer Experience 75

Customer Experience Merchant Services Target Market Management 75

Small Biz Trends

JULY 16, 2025

Monitor performance against KPIs and adjust strategies regularly to stay competitive and responsive to market changes. Start by establishing specific revenue targets that guide your sales planning. Identify and Segment Target Customers Grasping your target customers is an essential step in crafting a successful sales strategy.

Planning 71

Planning Payment Services Promotions Marketing 71

Small Biz Trends

JUNE 21, 2025

Refines Sales Strategies : Experimenting with various sales strategies allows your team to determine the most effective approaches for your target market, ensuring alignment with sales goals. This discomfort may arise from embarrassment during role plays, especially when conducted in front of peers or managers.

Promotions 88

Promotions Target Market Management Marketing 88

Small Biz Trends

JULY 13, 2025

From inbound marketing techniques to personalized cold calling, each strategy has its own strengths. Regularly evaluate and refine your sales strategy based on performance metrics to adapt to market changes and improve effectiveness. In terms of boosting revenue, effective sales strategies are crucial.

Marketing 99

Marketing Customer Retention Accounting Target Market 99

Retail Customer Experience

JUNE 25, 2025

Warehouse costs skyrocketing due to overstock, missed sales opportunities due to the stockout, and costly marketing promotions that misalign with customers expectations are all too painfully familiar to the retail businesses. The week leading to the finals was too busy, and the manager forgot to order several extra kegs. The result?

Planning 52

Planning Payment Services Clienteling Customer Retention 52

Small Biz Trends

JUNE 13, 2025

Content Strategy: High-quality content marketing, targeting audience interests, helps build authority while maintaining a balance between promotional and informative materials. Understanding how to effectively manage and enhance your online presence can open doors to new connections and growth.

Marketing 68

Marketing Promotions Target Market Customer Experience 68

Retail Bound

JULY 1, 2025

For innovative product startups, understanding and leveraging voice shopping could be the key differentiator in a competitive market. Each platform offers unique features and audience reach, so evaluate which aligns best with your target market. For starters, it streamlines the buying process.

Shopping 52

Shopping Customer Retention Consumer Target Market 52

Small Biz Trends

JULY 20, 2025

Start by conducting market research to identify your audience and competition. Key Takeaways Conduct market research to understand your audience and tailor your offerings accordingly for better brand positioning. To effectively manage a business, you need to guide prospects from awareness to purchase.

Customer Retention 64

Customer Retention Management Target Market Marketing 64

CJ Retail Solutions

JULY 21, 2025

Understanding this journey allows you to create targeted marketing strategies that resonate with your audience and guide them smoothly toward making a purchase. This information allows you to make informed decisions about inventory management, marketing strategies, and product offerings.

Shopping 52

Shopping Inventory Management Customer Experience Inventory Turnover 52

Small Biz Trends

JUNE 6, 2025

Conduct thorough market research to identify and adapt to the specific needs and preferences of female shoppers. Tailor products and marketing strategies to align with current trends, such as sustainability and ethical production, to attract female consumers. They value authenticity, social responsibility, and personalized experiences.

Customer Experience 59

Customer Experience Promotions Marketing Consumer 59