Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

Consumer 289

Consumer Marketing Checkout Customer Experience 289

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245

Marketing Retail Marketing Management Accounting 245

Retail TouchPoints

OCTOBER 10, 2022

So holidays are a huge deal for retail. With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.

Marketing 298

Marketing Advertising Retail Marketing Consumer 298

Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

Marketing 264

Marketing Fulfillment Promotions Retail Marketing 264

Retail TouchPoints

DECEMBER 28, 2022

Hence the undeniable need for robust warehouse management technologies that are future-focused and effortlessly scalable. The ever-changing retail market has made automation a necessity. According to recent research, the global warehouse automation market is estimated to grow at a CAGR of 14%, reaching $30 billion by 2026.

Management 279

Management Fulfillment Drop-Shipping Employee Engagement 279

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

Marketing 264

Marketing Advertising Management Consumer 264

Retail TouchPoints

NOVEMBER 19, 2020

Schnuck Markets and Meijer have each partnered with product discovery solution provider Efficient Collaborative Retail Marketing (ECRM) to launch initiatives aimed at improving diversity among their suppliers.

Marketing 239

Marketing Retail Marketing Planning Management 239

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Inside Retail

JUNE 27, 2024

Inside Retail connected with retail experts Nikki Baird, the vice president of strategy and product at Aptos, a retail technology company, and Neil Saunders, managing director and retail analyst at GlobalData, to gather their thoughts about the potential “Great Mall Resurgence” and what retailers should keep in mind.

Retail Marketing 147

Retail Marketing Marketing Department Stores Shopping 147

Inside Retail

AUGUST 10, 2021

Data-driven insight is driving increased sales for suppliers and retailers by putting the right amount of products in the right place at the right time and most importantly in front of the right shoppers. Powerful retail solutions are driven by genuine data-driven insight. Genuine return on investment modelling.

Returns 130

Returns Retail Marketing Marketing Management 130

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Forget About Personalization, Focus on Relevancy.

Marketing 299

Marketing Promotions Consumer Customer Experience 299

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Inside Retail

JULY 24, 2024

Few events get the American retail industry buzzing quite like Amazon’s Prime Day, an annual shopping event with deals exclusively for Prime members. The post What do Amazon’s Prime Day results reveal about the US retail market? appeared first on Inside Retail Australia.

Retail Marketing 130

Retail Marketing Marketing Promotions Consumer 130

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. You can also leverage other Google opportunities like Affinity Audiences and In-Market Audiences.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

FEBRUARY 8, 2021

Price Chopper/Market 32 and Tops Markets have entered into a definitive merger agreement that will put nearly 300 supermarkets in the Northeast under a single company. The Price Chopper/Market 32 and Tops Markets businesses will retain their main offices in Schenectady and Williamsville, N.Y.,

Marketing 162

Marketing Supermarket Store Operations Management 162

Retail Focus

APRIL 9, 2021

Only time will tell whether e-commerce adoption rates will slow, but all estimates currently point to a healthy £123 Billion market by 2023. Jon Walkington, Retail and System Integrator Sales Director, Schoeller Allibert UK. Where does this leave retailers and their warehousing and logistics operators?

Returns 130

Returns Retail Marketing Marketing Consumer 130

Retail TouchPoints

JUNE 30, 2020

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 178

Marketing Payment Services Apparel Fashion 178

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 312

Customer Retention Marketing Consumer Shopping 312

365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Tokinomo

JANUARY 24, 2023

Campaign scoop A little taste of Hell. Philadelphia recently released a limited-edition product called " A Little Taste of Hell ," which is a cream cheese infused with ghost peppers with a Scoville Heat Unit measurement of 1,041,427. This product was only available to residents of Toronto who ordered it via Uber Eats on January 13th.

Inventory Management 246

Inventory Management Management Promotions Retail Marketing 246

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021. Financial terms of the deal were not disclosed.

Advertising 275

Advertising Accounting Marketing Retail Marketing 275

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. These moments or triggers must be discovered and not predetermined.

Marketing 189

Marketing Advertising Consumer Planning 189

Retail TouchPoints

MAY 2, 2024

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” in a statement. New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer.

Specialty Retailers 299

Specialty Retailers Promotions Marketing Retail Marketing 299

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The tour also will feature a number of integrated co-marketing partnerships with brands. this summer.

Brand Management 277

Brand Management Management Fashion Marketing 277

Retail TouchPoints

SEPTEMBER 27, 2023

Despite a recent rocky economy — seized by inflation and supply chain pains — the global luxury retail market has seen a notable sales boost. study found 95% of luxury brands experienced growth last year, and the market as a whole is expected to grow by 5% this year. Marketers create experiences from a visual dashboard.

Marketing 278

Marketing Consumer Management Planning 278

Inside Retail

JULY 10, 2023

Managing director of JB Hi-Fi New Zealand Tim Edwards told Inside Retail that he plans to grow the business from 14 stores to 38 in the next few years, and has identified a total of 60 locations that could work as bricks-and-mortar sites.

Marketing 189

Marketing ATS Location Planning 189

Retail Focus

FEBRUARY 6, 2023

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. EuroShop 2023 will also be focusing on key topics such as Connected Retail, Smart Store, Energy Management, Third Places, Customer Centricity, Experience and Lively City Centres.

Visual Merchandising 303

Visual Merchandising Payment Services Management Marketing 303

Retail Focus

NOVEMBER 27, 2024

With sales and footfall continuing to grow at an impressive rate, the centre has attracted premier brands, resulting in occupancy being at over 99% – making the retail destination effectively fully let. This landmark achievement has been made possible by an ambitious leasing strategy set out by asset managers Pradera Lateral.

Beauty and Health 264

Beauty and Health Management Marketing Retail Marketing 264

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Cross Cap

DECEMBER 1, 2024

So, how is the busy retail marketer going to manage customer messaging in a world where coordination of message among multiple channels is the key to success. The days […]

Retail Marketing 52

Retail Marketing Management Marketing 52

Cross Cap

NOVEMBER 24, 2024

So, how is the busy retail marketer going to manage customer messaging in a world where coordination of message among multiple channels is the key to success. The days […]

Retail Marketing 52

Retail Marketing Management Marketing 52

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Customer Experience Fulfillment Marketing 130

Retail TouchPoints

FEBRUARY 5, 2024

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Complexity cannot live here.

Accounting 264

Accounting Finance Marketing Consumer 264