Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. All of that, including managing returns, is done for them. Video has indeed evolved.

Marketing 358

Marketing Shopping Consumer Target Market 358

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Inside Retail

NOVEMBER 15, 2023

Coles Liquor has partnered with not-for-profit DrinkWise to introduce in-store signage that gives customers easier access to support services if they need help managing their alcohol consumption. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.

Promotions 246

Promotions Management Consumer Marketing 246

Retail TouchPoints

MARCH 24, 2023

As a result, customer flow management is more important than ever as leaders seek to empower the customer, improve the employee experience and collect actionable data to potentially scale their business. A good virtual queue system will include a centralized management dashboard, robust reporting and a customizable interface.

Management 290

Management Customer Experience Location Accounting 290

Retail TouchPoints

MARCH 12, 2024

Connecting the dots between problems in the world and our policy choices — be it high grocery prices or independent pharmacies being run out of the market — has been key. We have an enormously busy portfolio underway and a key through line is making sure that our economy and our markets are serving everybody.

Marketing 328

Marketing Consumer Promotions ATS 328

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264

Marketing ATS Customer Retention Promotions 264

Retail TouchPoints

FEBRUARY 3, 2023

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. The good news is that retailers can use this time of market instability to double down on their online stores. Excellent customer service can go a long way in promoting organic marketing and repeat customers.

Merchant Services 286

Merchant Services Payment Services Marketing Drop-Shipping 286

Retail TouchPoints

SEPTEMBER 15, 2023

has announced a series of executive leadership appointments across its merchandising and store organizations, effective immediately, including the promotions of Jamie Nordstrom to the role of Chief Merchandising Officer, Fanya Chandler to President of Nordstrom stores and Gemma Lionello to the newly created role of President of Nordstrom Rack. .”

Merchandise Store 264

Merchandise Store Promotions Store Operations Management 264

Retail TouchPoints

MAY 15, 2023

Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers. Just as they can personalize and promote products when consumers turn on an app or smart speaker, brands can send a personalized message when consumers turn off the gadget.

Marketing 263

Marketing Inventory Management Consumer Shopping 263

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Marketing 278

Marketing Consumer Wholesale Accessories 278

Retail TouchPoints

AUGUST 18, 2023

McLay, who joined Walmart in 2015, had roles in strategy and supply chain and led the retailer’s Neighborhood Market business before taking on the top jobs at Sam’s Club. Chris Nicholas, currently COO of Walmart U.S., will replace McLay as President and CEO of Sam’s Club U.S., with both changes taking effect Sept. As COO of Walmart U.S.,

Promotions 246

Promotions Marketing Management Store Operations 246

Retail TouchPoints

FEBRUARY 10, 2023

“Ultimately, though, we became big because of what our brand stands for and the quality of the products we offer,” said Carla Raven, Senior Customer Relationship and Insights Manager at Benefit Cosmetics in an interview with Retail TouchPoints. “No In today’s marketing landscape, there’s so much access to customer data.

Marketing 301

Marketing Promotions Department Stores Returns 301

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Inside Retail

MARCH 20, 2024

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Marketing 246

Marketing Consumer Location Promotions 246

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

NOVEMBER 11, 2024

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts. At the end of their trip, customers check out directly from the cart.

Grocer 288

Grocer Wholesale Promotions Advertising 288

Retail TouchPoints

MAY 2, 2024

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. in a statement.

Specialty Retailers 299

Specialty Retailers Promotions Marketing Retail Marketing 299

Retail TouchPoints

DECEMBER 28, 2023

The Container Store has promoted two executives as it continues to focus on strengthening its “Custom Spaces” business. Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores.

Customer Experience 278

Customer Experience Promotions Store Operations Marketing 278

Retail TouchPoints

OCTOBER 11, 2024

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

Management 278

Management Marketing Consumer Promotions 278

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Advertising 302

Advertising Promotions Management Marketing 302

Retail TouchPoints

JULY 9, 2024

Live shopping veteran HSN has launched a new creator platform, HSNfluencer , to directly recruit, manage and analyze its partnerships with online creators. Powered by partnership management platform Impact.com , HSNfluencer allows the company to streamline its relationships with digital creators and influencers.

Management 276

Management Promotions Shopping Consumer 276

Retail TouchPoints

NOVEMBER 1, 2024

A strong employer brand is an asset in the highly competitive retail job market, helping companies stand out and hire the best candidates. The Significance of Employer Branding in Battling Retail Turnover The retail industry faces significant challenges in managing workforce stability, with turnover rates being reported as high as 60%.

Management 276

Management Marketing Promotions Returns 276

Retail TouchPoints

JULY 11, 2024

As a pioneer in ecommerce and the home to small businesses in more than 190 markets, Ebay understands the challenges small businesses encounter in securing fast, flexible and transparent financing,” said Avritti Khandurie Mittal, VP and General Manager of Global Payments and Financial Services at Ebay in a statement.

Advertising 277

Advertising Payment Services Finance Promotions 277

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network. Click here to access the latest news on all things retail media.

Location 278

Location Grocer Promotions Supermarket 278

Retail TouchPoints

MAY 25, 2023

Nike has made two senior leadership promotions aimed at helping the brand build on its current momentum while driving deeper integration across the business. The retailer will promote Heidi O’Neill to the role of President, Consumer, Product and Brand, and Craig Williams to President, Geographies and Marketplace.

Promotions 275

Promotions Wholesale Consumer Management 275

Retail TouchPoints

JANUARY 6, 2023

Consumers are a little more cautious,” said Steve Rogers, Managing Director at Deloitte in an interview with Retail TouchPoints. “ The challenge for retailers is understanding where their customers will be six months from now and positioning their inventories, promotional plans and overall business outlook accordingly.

Payment Services 359

Payment Services Promotions Consumer Inventory Management 359

Retail TouchPoints

OCTOBER 19, 2023

David’s Bridal is dramatically reshaping its executive suite via internal promotions, including three C-level appointments. The promoted executives include: Bob Walker, who joined David’s Bridal in 2019 as Chief Retail Officer, has been promoted to COO. in July 2023.

Inventory Management 263

Inventory Management Promotions Finance Store Operations 263

Retail TouchPoints

APRIL 6, 2022

In that vein, retail store managers and shopping center owners/operators can leverage data-driven technologies to make strategic business decisions that will benefit their bottom line. This helps shopping center managers to optimize tenant mix and maximize lease revenue by charging higher rents in prime locations based on real-time data.

Shopping 323

Shopping Promotions Kiosk Location 323

Retail TouchPoints

MAY 21, 2024

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

Inventory Management 264

Inventory Management Payment Services Store Layout Promotions 264

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

Promotions 262

Promotions Marketing Target Market Consumer 262

Retail TouchPoints

MARCH 21, 2024

Here are three key components of a well-managed ecommerce cloud strategy. Business units such as logistics, customer experience and marketing should all be involved in discussions around the company’s IT infrastructure needs so that they can strategize their side of the business accordingly.

Planning 258

Planning Customer Experience Management Promotions 258

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Retail TouchPoints

APRIL 19, 2023

To thrive, convenience retailers must be more proactive in adjusting to rapidly changing market dynamics. The biggest obstacle is the initial financial investment along with the organizational structure to manage the program over time. So how can they achieve that? Converging loyalty and other programs.

Advertising 275

Advertising Promotions Consumer Management 275

Retail TouchPoints

OCTOBER 16, 2024

According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” Smarter promotional strategies can lead to better deals for shoppers. through 2028.

Consumer 306

Consumer Retailing Pricing Inventory Management Promotions 306

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 312

Customer Retention Marketing Consumer Shopping 312

Retail TouchPoints

MARCH 18, 2024

The new solution, which is part of Google’s enterprise search engine campaign management tool, Search Ads 360 (SA 360), aims to help retailers offer advertisers these kinds of closed-loop campaigns in Google Search and Google Shopping.

Advertising 306

Advertising Management Promotions Shopping 306