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Fresh Market Aims to Improve Inventory Management with New Tech, Including Electronic Shelf Labels

Retail TouchPoints

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

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Category Management: Understanding Its Importance in Retail

Tokinomo

Category Management plays a pivotal role in the intricate landscape of retail, yet its essence extends beyond mere simplicity. However, the realm of Category Management delves deeper than surface perceptions, encompassing a multifaceted approach to retail strategy.

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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 240
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Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

How can Retailers Improve Post-Purchase Using an Order Management System (OMS)? And while CX matters foremost, to enable the ever-growing focus on post-purchase, including AI-based experiences, superior architecture and data management is almost as critical as the functions themselves!

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Effective Cash Flow Management 🔑 Learn strategies to manage your cash flow efficiently, ensuring liquidity and financial stability.

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Building Supply Chain Resilience in the Real World

Speaker: Kelly Barner - Co-Founder & Managing Director of Buyers Meeting Point, LLC

It was followed by port blockages and congestion, strikes among truck drivers and railway workers, a major recall and plant closure that led to a disastrous baby formula shortage, concerns about the future of semiconductor availability, turbulence in the ESG investment market, and much more. What will 2023 bring?