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Retail Statistics You Should Know

Small Biz Trends

My friend, the future of retail is bright and you can rest assured that the retail apocalypse is not going to happen anytime soon. We have compiled all the critical shopping statistics here to help you keep up with the latest retail trends. Let’s explore: Shopper Demographics. image: FIRST INSIGHT.

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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. Wayfair’s customers who shop infrequently put pressure on marketing spend. You need a way to make the model work.” Do you like this content?

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

We will need to generate and sustain increased revenue and manage our costs to achieve profitability. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% Most recently Warby Parker lost $110.4 of revenue.