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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 363
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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

Where should I allocate marketing spend? The last best experience is what all consumers are benchmarking future experiences on , and customers don’t owe brands anything. At the end of the day, they’re going to shop where they have the best experience, they get the best price and they feel comfortable. Which levers should I pull?

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Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Retail TouchPoints

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 194
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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252
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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. A lot of people pulled back media spend,” Makejev told Inside Retail.