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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? Keeping in mind as well the need to optimize their supply chain fulfillment to meet consumer delivery expectations while managing parcel carrier costs?

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Mastering Promotional Pricing: Proactive Holiday Strategies to Protect Your Profits

Retail TouchPoints

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. By optimizing loyalty and customer-specific promotions, retailers can grow baskets, increase trips and maximize long-term value.

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Many of your retail peers found themselves with the dilemma of missing data — from the lack of customer data, transaction history for certain items or timeframes or sales broken out by sales type (regular/base, promotion and markdown). This is your starting point and your job is to build up and improve it.

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Advanced Retail Pricing Strategy: Unifying PPMO (2022)

Retalon

A good retail pricing strategy is integral – but is it enough? Setting an optimal product price can be a challenging task in today’s dynamic and data-driven retail environment. Missing the mark when setting prices can have a drastic effect on sales and the overall profitability of a retail business.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

Fortunately, there is well-established, proven science-based technology that enables retailers to offer carefully crafted prices, promotions and markdowns in online as well as brick-and-mortar channels. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment.

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What is Price Management and Optimization?

Retalon

Price optimization and price management are terms that often are used interchangeably, but they are not the same thing. When used properly, both price management and price optimization can substantially affect a retailer’s profitability. What is price optimization?

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

As consumers faced higher prices at the gas pump, grocery stores and other places, many cut back on their spending, increasing the competition among retailers. This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. ATO attacks cost retailers millions of dollars each year.