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Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. In-store enhancements Computer vision: Improves product displays and storelayouts to attract shoppers. Lossprevention: Employs advanced surveillance techniques to detect and prevent shoplifting.
Shoppers will continue to leverage these fulfillment methods as an alternative to in-store shopping during the holidays: 42% of consumers say they’ll use BOPIS this holiday season (a 9% increase from 2020) and 44% say they’ll use curbside pickup (a 12% increase from 2020).
Through Retail Media Strategies, retailers can display location-based and personalised purchase recommendations on digital signage, encouraging customers to engage with promoted products and generating additional revenue through supplier cashback schemes.
The promoting and selling strategies that retailers use to increase sales, boost profits, draw in new customers, improve customer experiences, and shape brand image are all part of merchandising. Often, merchandising includes things like creating a pricing strategy, display design and layout, lossprevention, and store upkeep.
Storelayout and design – the right storelayout can attract customers, enhance their experience and keep them in the store – brick and mortar or online. Loyalty information ensures customers are recognised in store as well as online; and ensures that promotions are 100% aligned with shopping preferences.
By identifying customers as they enter a store, retailers can offer personalized greetings, promotions, and recommendations based on individual preferences and shopping histories. Retailers can analyze facial expressions to gain insights into customer emotions and reactions to products, displays, and storelayouts.
Once you get a grasp of the customer journey, you can use the visitor data to optimize storelayout, improve product placement, and make more informed decisions about inventory management. Tracking foot traffic in specific store areas via zone analytics can reveal the impact of in-storepromotions and advertising on customer behavior.
Once you get a grasp of the customer journey, you can use the visitor data to optimize storelayout, improve product placement, and make more informed decisions about inventory management. Tracking foot traffic in specific store areas via zone analytics can reveal the impact of in-storepromotions and advertising on customer behavior.
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