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Retail Trendcaster: Turning Hot Topics and Trends into Actionable Insights

Retail TouchPoints

With instant access to rich location data, Ethan Chernofsky, SVP of Marketing at Placer.ai, will analyze and in some cases debunk headline-dominating trends. Mastering Hybrid Shopping in the Social Commerce Era The U.S. are exploring which trends truly had long-term ripple effects on consumer behaviors.

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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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How Xcel Brands’ CEO is Trying to Solve Social Commerce

Retail TouchPoints

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms. Use minimal, eco-friendly packaging to enhance brand trust.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Retail TouchPoints

It’s a way for the organic and branded content experience to be brought into other locations beyond the phone,” Vasan explained. It’s another demonstration of how we’re driving commerce everywhere,” Vasan added. This leads to a really cohesive experience in terms of discovery all the way through to purchase, in one seamless solution.”

Marketing 295
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Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership

Retail TouchPoints

Most recently, the company introduced Foot Locker “Home Court” at its newly reopened 34 th Street location in NYC , a multi-brand basketball shopping destination developed in partnership with Nike and Jordan Brand. This is an immersive program bringing basketball culture to fans, sneaker enthusiasts and local communities. ”

Marketing 288