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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Location intelligence helped the QSR leader identify that afternoons were the busiest times for visits (vs.

Location 279
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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

A year after the French luxury department store originally announced it would be launching its first US location, Printemps is officially opening a brick-and-mortar store in the heart of New York Citys financial district on March 21. Unlike its other locations, the Printemps New York store will not have shop-in-shops.

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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

The retailer, working with Mood Media , has created an experiential retail location equipped with a large-scale LED visual wall displaying curated content, carefully chosen music and even a custom fragrance, White Pepperwood, carrying the scent of the outdoors through the air.

Outdoor 278
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DICK’S Sporting Goods to Open Its First Southeast and Northwest Public Lands Locations

Retail TouchPoints

DICK’S Sporting Goods will open four new locations of its outdoor specialty retail brand Public Lands this fall, including its first locations in the Southeast and Northwestern U.S. Additionally, the retailer offers in-store gear repair and a rental department. 14; Melville, N.Y. 21; Kennesaw, Ga. 28; and Medford, Ore.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Marketing 264
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Differentiating The bricks-and-mortar beauty retail market in Australia is becoming crowded, with Wesfarmers’ new beauty offering Atomica joining Chemist Warehouse’s Ultra Beauty, homegrown cult-favourite Mecca and international import Sephora.

Marketing 250
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

By meeting shoppers on their touch points of choice and offering content designed specifically for their needs, retailers will foster beneficial, two-way relationships that will last for years to come.

Marketing 246