Remove Location Remove Promotions Remove Target Market
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases. Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases.

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Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

Powering Up Customer Outreach and Targeted Marketing In addition to operational benefits, clean address data enhances customer outreach and engagement. Accurate address data enables more effective marketing campaigns, reaching the right audience and reducing wasted spend on undeliverable mail.

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How to Promote Your Small Business

Wiser

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

No matter how brands fared during COVID, one thing is now certain: retailers can no longer rely on physical locations alone as a way to drive store traffic and sales. Instead, it’s the combination of physical location and consumer experience. But re-establishing a physical footprint doesn’t alone ensure success.

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How IoT Is Transforming Retail Spaces

365 Retail

All these changes mean that customer experiences in these locations are becoming more convenient and tailored to personal preferences. Features like cashless gaming and personalised promotions show how IoT is changing the way players enjoy their favourite games.

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You Can’t Spell Retail Without AI

Retail TouchPoints

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions. For shoppers, AI helps improve the customer experience.

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