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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Well-lit stores create a welcoming atmosphere.

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Foot Locker Debuts ‘Store of the Future’ in New Jersey

Retail TouchPoints

Foot Locker has unveiled its new store format, which includes a communal sneaker try-on area to facilitate “sneaker culture” conversations and technology that provides store associates with omnichannel inventory availability data. The retailer plans to use learnings from this store, located in the Willowbrook Mall in Wayne, N.J.,

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Would they know what areas of the store were the least productive from a sales (or profit) perspective that could be eliminated to make room for a café, seating area or experiential exhibit that would make customers want to visit more often? Delivering Exceptional Customer Experiences Collect and use your in-store data.

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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. There are many elements that must come together to create great retail.

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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

The new analytics offering uses technology from Amazon’s Just Walk Out cashierless payment system and its Dash Cart smart shopping carts, so the service is only available at stores with one or both of those capabilities. Brands can access these insights through a secure dashboard.

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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

Foot traffic data can also be leveraged to optimize store layouts. By tracking customer movement within a store, retailers can strategically place products to increase visibility and sales. For instance, high-traffic areas might be best suited for promotional displays or impulse-buy items.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Tailoring the shopping experience to individual preferences, like offering personalized product recommendations and customized promotions, is a psychological strategy that makes customers feel valued and understood, leading to a positive brand perception.

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