Remove Location Remove Point of Sale Remove Promotions
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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. How will you transport the units and control their placement in retail locations? For that matter, expanding into retail locations that are out of the way or in less desirable locations should be avoided.

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How Mitre 10 personalised its e-commerce site for every store in its network

Inside Retail

“From a technology point of view, you have multiple point-of-sale systems because every member has a POS of their choice,” Kismet told Inside Retail. We can inform what the range should be to maximise the sale opportunity, but they can import and sell whatever they want in their store.

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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection. Use Location Data to Better Understand your Audience.

Location 290
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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

The gist of the redesign was a renewed focus on product selection and layout , essentially bringing the stores more in line with core grocery tenets: more than 2,000 national and private label products were added, prices were lowered, promotions were increased, signage was refreshed and made clearer.

Checkout 284
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Achieving Promotional Compliance to Drive In-Store Success

Wiser

Promotional compliance is a critical driver of in-store success, yet many brands struggle to accurately track whether their promotions are executed as planned—or fail to track them at all. Issues like missing promotional signage, misplaced products, or incorrect pricing can severely impact a campaign’s effectiveness.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Retailers can even provide unique promotional codes to track who redeems the offers or adds an item to their cart. By pairing the pass with location, retailers can remind the customer to use the day’s offer when they are near a store. Level up loyalty programs Mobile wallets are a game-changer for loyalty programs.

Marketing 297
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Technology Created Grocery Hopping, and Technology can Solve it

Retail TouchPoints

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 When shoppers open their grocery loyalty apps, they should be met with a curated set of promotions that align with their budget, preferences and lifestyle. stores to cross every item off their lists.

Grocer 251