Retail TouchPoints

OCTOBER 13, 2021

Signet Jewelers has entered into an agreement to acquire Diamonds Direct USA , an off-mall jeweler with 22 locations, in a $490 million all-cash transaction. Signet plans to drive operating synergies by leveraging its scale in purchasing, targeted marketing, connected commerce and jewelry services to enhance Diamonds Direct.

Jewelry 264

Jewelry Target Market Planning Shopping 264

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Retail TouchPoints

AUGUST 2, 2024

The retailer filed for Chapter 11 bankruptcy in June and was unable to secure the necessary financing to keep its 21 brick-and-mortar locations open; all will be closed. Others have been forced to significantly reduce their number of locations or restructure to stay afloat. Takeaway: Market research is never-ending.

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Retail Gazette

APRIL 3, 2025

“This performance rewards the hard work of the management and wider team, the elevation and warm reception of the Boux Avenue product range and a targeted marketing strategy. “Fruitful partnerships, with the likes of Legami, also add reasons for a younger demographic to shop, in store and online, with Ryman.

Returns 64

Returns Target Market Location Shopping 64

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So

Wholesale 299

Wholesale Consumer Clienteling Location 299

Retail TouchPoints

MARCH 16, 2023

Therefore, if your team is hoping to succeed in today’s multicultural environment, cultural competence is a strategic must-have, no matter your location. Taobao’s convenient peer-to-peer instant messaging support gave it a competitive edge because the company’s customer experience was better suited to the target market.

Consumer 290

Consumer Target Market Marketing Accounting 290

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Worse, factors such as geography and different inventory costs aren’t considered for retailers that operate stores in different markets.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

Marketing 130

Marketing Fashion Apparel Planning 130

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Inside Retail

JANUARY 18, 2024

We require reasonably large locations on busy main roads, which limits our options for these spaces, and we’re competing with quite large retailers, like pharmacies and other larger retailers. We have so much demand for Sydney, but we’ve got to get the location right. OM: There are a few factors.

Fashion 244

Fashion Target Market Shopping Location 244

Inside Retail

SEPTEMBER 3, 2023

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. Plus, having its own physical locations will help the brand expand into some new territory, such as an upcoming refillable body-care line. Innovation is a big part of our range.

Planning 246

Planning Beauty and Health Target Market Location 246

Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing?

Marketing 114

Marketing Advertising Consumer Target Market 114

Retail TouchPoints

OCTOBER 20, 2021

No matter how brands fared during COVID, one thing is now certain: retailers can no longer rely on physical locations alone as a way to drive store traffic and sales. Instead, it’s the combination of physical location and consumer experience. But re-establishing a physical footprint doesn’t alone ensure success.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Retail Minded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Marketing 98

Marketing Clienteling Merchant Services Advertising 98

Inside Retail

MAY 16, 2022

“We will be using the opening of the first concept store to optimise the customer experience and embed it in future drive-thru locations. We’ve already ear-marked a number of locations for development.” . The new concept will extend the brand’s expansion opportunities beyond strip and shopping centre locations.

Target Market 130

Target Market Location Customer Experience Shopping 130

Wiser

AUGUST 28, 2023

With an optimized retail assortment strategy, focusing on factors such as understanding customer preferences, analyzing market trends, and optimizing inventory management, you can significantly enhance your retail operations and drive business success. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Inside Retail

SEPTEMBER 1, 2021

Further store openings will be available as franchises and the goal over the next 12 months is to open another six new quick service restaurant locations across Sydney with suburbs such as Epping, Chatswood and Strathfield target markets. This story originally appeared in our sister publication, Inside Franchise Business.

Planning 130

Planning Target Market Marketing Location 130

Inside Retail

FEBRUARY 29, 2024

Urban Rampage sells clothing, household goods and essentials at 10 locations in regional and remote locations across Western Australia, the Northern Territory and Queensland. Asic said the arrangement is unsuitable for the consumers in these markets and does not meet their likely needs, objectives and financial situation.

Payment Services 130

Payment Services Target Market Consumer Location 130

Inside Retail

NOVEMBER 8, 2023

Even the name Moshi Moshi is a Japanese phrase – it’s an informal way of saying “hello” when answering a phone call from a family member or friend – and given the love of Thai people for Japanese culture and products, that isn’t such a bad marketing tool. Gross margin percentage was healthy 52.9 per cent, as was the net profit margin of 14.5

Home Furnishings 130

Home Furnishings Target Market Visual Merchandising Net Profit 130

Inside Retail

APRIL 8, 2024

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. During this time the business expanded into Melbourne and other markets.

Target Market 130

Target Market Location Marketing Planning 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Fashion 130

Fashion Target Market Consumer Marketing 130

Retail Minded

MAY 8, 2024

Choosing the right location for your company is essential since it will have a direct impact on your business success. The right location will boost your visibility, improve accessibility, and connect you with your target audience. If your business is very far from your target audience, they may not want to visit your space.

Location 52

Location Clienteling Sporting Goods Operating Expenses 52

Retail Bound

MARCH 25, 2025

It allows you to focus on product development and marketing while the logistics experts handle the rest. This flexibility allows startups to expand their market reach without the worry of logistics being a bottleneck. Ideally, they should be located close to your target markets to reduce shipping times and costs.

Inventory Management 52

Inventory Management Shipping Management Location 52

Wiser

FEBRUARY 22, 2021

It’s difficult to identify which will be the most effective in terms of purchase intent among the brand’s target market. Sustainability-marketed products grew 5.6 times faster than products marketed conventionally last year. However, tensions often arise in the stage of certification and label selection. Certified B Corp.

Target Market 131

Target Market Consumer Marketing Accounting 131

Inside Retail

OCTOBER 18, 2023

Iconic British retailer Marks & Spencer (M&S) recently opened the doors to its 16th store in Malaysia, cementing its already significant presence in the Southeast Asian market. Today, the franchise partnership boasts 46 stores located in Bahrain, Kuwait, Malaysia, Oman, Qatar, Singapore and the United Arab Emirates.

Target Market 130

Target Market Marketing Fashion Location 130

Retail Bound

MARCH 18, 2025

If customers are frequently asking for a store location or wanting to see products in person, it might be time to consider setting up shop. Market analysis is one of them. Understanding your target market and the competitive landscape can help you identify opportunities and potential challenges in the physical retail space.

Customer Experience 52

Customer Experience Location Planning Shopping 52

Small Biz Trends

MAY 26, 2022

That way, you can tweak a proven money-making small business model into a setup that best fits your location and desired business size. The global car rental market is booming. As part of your market research, look at other car rental companies and note the aspects of those operations that you think fit what you plan to do.

Target Market 98

Target Market Accounting Location Planning 98

Retail Focus

APRIL 1, 2022

Whilst this is a crucial aspect of marketing, it’s equally important to ensure that you are retaining your existing customers as well. Part of this is the idea of hyper-personalisation , which involves providing bespoke content to your customers based on characteristics such as their age, location, previous shopping habits, and so on.

Promotions 130

Promotions Target Market Shopping Marketing 130

Inside Retail

OCTOBER 1, 2024

Any brand entering the hyper-competitive US retail market has its work cut out for it, especially those that don’t have a home-court advantage. So why are so many Australian brands expanding in this market, and what precautions do they need to take to thrive in this competitive retail landscape?

Apparel 130

Apparel Fashion Consumer Marketing 130

Wiser

JANUARY 17, 2023

Customer experience personalization refers to brand marketers using data analysis and technology to personalize messaging and product offerings for their customers. This technology allows businesses to identify and sort consumers into segments with similar interests or needs in order to create a targeted experience just for them.

Customer Experience 148

Customer Experience Consumer Shopping Target Market 148

Retail Next

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Identifying Your Target Audience.

Marketing 64

Marketing Accounting Advertising Jewelry 64

Inside Retail

AUGUST 30, 2022

Asking whether these market-wide shifts reflect your customers’ behaviour can help strike the right balance across channels to capture sales. More and more, savvy retailers are moving with the market and offering their customers a broad range of payment and fulfilment options to increase conversion rates.

Merchant Services 26

Merchant Services Payment Services Target Market Accounting 26

Storis

DECEMBER 2, 2024

As the housing market gears up for a significant rebound, furniture and appliance retailers stand for a promising surge in demand. These are strong indicators that the housing market will gain momentum, benefiting retailers as these buyers furnish their new homes. When home sales rise, so does the demand for furniture and appliances.

Marketing 64

Marketing Finance Home Furnishings Customer Retention 64

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

Department Stores 130

Department Stores Boutique Target Market Point of Sale 130

Shopper Motion

DECEMBER 19, 2022

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Also, learn how to effectively target them with marketing campaigns.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Inside Retail

JULY 3, 2022

Located at The Forum Shops at Caesars Las Vegas, the store will be twice the size of the retailer’s biggest store in Australia and feature a DJ stage, basketball court and countless other experiential elements. We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market.

Target Market 130

Target Market Consumer Marketing Shopping 130