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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

.” Like many retailers, Mejuri acquires and engages its customers from a diverse set of marketing channels, including Facebook, Instagram, Pinterest and Google. The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery.

Markdowns 251
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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

“In fact, we’ve made a big bet on the latter with multiple investments in companies that are focused on bridging the gap of DTC to physical, including Neighborhood Goods (the department store of the future) and Shelfleet , which allows services businesses to add retail to their locations via rentals.”

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298
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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

“In fact, we’ve made a big bet on the latter with multiple investments in companies that are focused on bridging the gap of DTC to physical, including Neighborhood Goods (the department store of the future) and Shelfleet , which allows services businesses to add retail to their locations via rentals.”

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3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

Though many merchants have taken measures to make their locations safer for workers and shoppers alike, a great many would-be patrons are still wary of being in close proximity to others. Consumer concerns about the possibility of catching or spreading the coronavirus by way of social contact remain high.

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Unwrap New Holiday Shoppers in 2024: The Gift of In-app Advertising

Retail TouchPoints

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Brands can target users based on their location, demographics and more.

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Where are you on the Journey to Real-Time Personalization?

Retail TouchPoints

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 312