Remove Location Remove Markdowns Remove Visual Merchandising
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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Here are some of the most common types of trade promotions: Discounts and markdowns. Offering markdowns or discounts for specific channel partners could appeal to the most price-sensitive segment of their shoppers. Some friendly competition between individual locations can be a great incentive for each one to push your products.

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Shopping Your Competition for Fun and Profit

Retail Adventures

Is cash wrap organized and merchandised with impulse items? Where are important basics and hot sellers located on the sales floor? Are displays merchandised as a destination (think milk and eggs in a grocery store) or as impulse purchases? Are the displays neatly signed and is the merchandise clearly and competitively priced?

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11 Steps to Shopping Your Competition

Retail Adventures

Is cash wrap organized and merchandised with impulse items? Where are important basics and hot sellers located on the sales floor? Are displays merchandised as a destination (think milk and eggs in a grocery store) or as impulse purchases? Are the displays neatly signed and is the merchandise clearly and competitively priced?

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How to Shop Your Competition

Retail Adventures

Is cash wrap organized and merchandised with impulse items? Where are important basics and hot sellers located on the sales floor? Are displays merchandised as a destination product (think milk and eggs in a grocery store) or as impulse purchases? o How does the retailer differentiate between full price and markdown merchandise?