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They need to keep track of what’s new, what’s unique to their location and what just went on sale. Follow evolving protocols as they relate to lossprevention. When your store is full of associates who love the brand and live it, they will draw in customers. Excellent brand ambassadors are like traffic magnets.
As such, there are many factors to consider when implementing new lossprevention tactics. At the top of that list is the effect locks and cases can have on well-intentioned shoppers when not deployed as part of a holistic, data-led lossprevention strategy.
How can we better integrate the latest anti-theft technologies and loss-prevention research into our store designs from the outset? Are “Brazen Smash-and-Grabbers” doing the most damage, or are the losses coming from quiet, five-finger discounts pulled off by “Sheepish Teens” and “Disgruntled Employees”?
includes cloud technology solutions with rich mobile functionality for omnichannel, POS, merchandising, ERP, warehouse management, analytics and lossprevention. The Retail Management Suite from Jesta I.S.
Evaluate Your Retail Store’s Location. Every retail store has unique property characteristics that should be taken into consideration when deciding on physical security — one of which includes where your store is located. When designing your retail space, where and how you use security cameras is key to lossprevention.
For example, Sorel had an anniversary coming up and they were across Nordstrom locations, but they don’t currently have their own brand in stores anymore. Overall, it means lower overhead and less risk, while gaining the opportunity to test and learn before committing to a permanent location.
Through Retail Media Strategies, retailers can display location-based and personalised purchase recommendations on digital signage, encouraging customers to engage with promoted products and generating additional revenue through supplier cashback schemes.
The people counters at the entrance are notoriously inaccurate and the only other reliable point of contact is frequently at the Point of Sale (POS). In many cases Consumer Packaged Goods (CPG) manufacturers pay for their merchandising location in the aisle, think of Coke and Pepsi in the beverage aisle.
Instead of aiming for your dream space right away, try to find a more modest one that offers you a good location, but costs less. Invest in a Point-of-Sale (POS) System. Almost every retail store can count on a boost in sales leading up to Christmas.
Consumers and employees returning to reopened stores will be looking for positive proof that these locations are safe, and that shopper journeys have been redesigned to be as “touchless” as possible. Some stores were literally in flames, and there were lossprevention issues at others.
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