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JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

Inside Retail

JB maintains a clear brand voice and visual identity across all platforms, from its website and social media to store layouts and advertising campaigns. This single view of the customer is crucial for personalisation and targeted marketing. This consistency is crucial for building brand recognition and trust.

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Touchpoints in Retail: Optimizing the in-store experience

Shopper Motion

Physical touchpoints refer to the tangible elements of the customer experience, such as the store layout, product displays, and in-store signage. These touchpoints can have a significant impact on the customer’s perception of the store. Digital touchpoints for optimizing the in-store experience.

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Maximizing ROI: How Professional In-Store Marketing Boosts Retail Sales

CJ Retail Solutions

Physical stores need to provide distinctive and captivating experiences in order to draw in and keep customers as e-commerce grows. Retailers can create a compelling brand identity that appeals to their target market with the help of well-done in-store marketing. Programs for Targeted Marketing.