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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

The gist of the redesign was a renewed focus on product selection and layout , essentially bringing the stores more in line with core grocery tenets: more than 2,000 national and private label products were added, prices were lowered, promotions were increased, signage was refreshed and made clearer. That said, 180 million U.S.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

“As retail evolves, market-leading brands understand that consumers don’t separate their online shopping experience from their physical shopping experience and that shoppers expect a seamless experience in both,” explains Cameron Hanns, director at Entwined, a digital signage and kiosk solution provider.

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The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction

Retail TouchPoints

This focused approach, combined with quieter shopping windows, makes them more attuned to promotions and sales. Dissatisfied customers may leave empty-handed, or worse, decide not to return. Shoppers want straightforward explanations about costs, discounts and promotions. Targeted promotions, like happy hour pricing at 4 p.m.,

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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

For example, if a shopper loaded a list into their loyalty app and forgot something, the cashier or point-of-sale kiosk can share a reminder. These helpful AI-driven add-ons to the checkout experience can ensure the shopper leaves satisfied and eager to return for their next shopping journey.

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The Future of In-Store Tech: How Digital Innovation is Shaping Retail

Retail Focus

For instance, AI-powered virtual assistants can provide product suggestions based on previous shopping habits, while interactive kiosks offer tailored promotions and inventory updates. These technologies not only enhance convenience but also reduce returns by helping shoppers make more informed decisions.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

There are a wide range of digital marketing solutions for retail brands to gather data — POS, interactive kiosks, loyalty programs and email marketing with QR codes, among others. For example, heat-mapping allows retailers to see whether customers are clicking on promotional flyers and how much time they’re spending selecting items.

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Make the effort to offer personalised recommendations for customers, particularly those who return regularly to the store. If customers can’t find what they are looking for, they are unlikely to return to the store. Get the timing right so your marketing calendar includes time for promoting events.