Retail TouchPoints

NOVEMBER 25, 2020

Like many brands dealing with COVID-19, DTC jewelry brand Mejuri was forced to focus intently on its online operations this year. Mejuri sells through multiple channels, including ecommerce, call center and physical store locations, processing orders for fulfillment across multiple locations and a variety of shipping methods.

Markdowns 251

Markdowns Fulfillment Shipping Marketing Spend 251

Retail Adventures

OCTOBER 22, 2020

If you don’t want the hassle of shipping, then go the BOPIS route: Buy Online Pickup In Store – customers love curbside. Think of your cashwrap as another important display area and tastefully load it up with candles, accessories, jewelry – anything that will appeal to an impulse shopper. Be prepared for markdowns and returns.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98

Retalon

OCTOBER 8, 2020

And at the end of the sales season (or at the end of a product’s lifecycle), markdowns you set to clear out excess inventory can easily wipe out the product’s lifecycle profitability. They quickly learn to time their purchases for the inevitable markdowns rather than buying products during the main lifecycle.

Markdowns 41

Markdowns Inventory Management Promotions Planning 41

Retail Adventures

AUGUST 16, 2022

If you don’t want the hassle of shipping, then go the BOPIS route: Buy Online Pickup In Store – customers love curbside. Think of your cashwrap as another important display area and tastefully load it up with candles, accessories, jewelry – anything that will appeal to an impulse shopper. Be prepared for markdowns and returns.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52