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Like many brands dealing with COVID-19, DTC jewelry brand Mejuri was forced to focus intently on its online operations this year. The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery.
Think of your cashwrap as another important display area and tastefully load it up with candles, accessories, jewelry – anything that will appeal to an impulse shopper. Be prepared for markdowns and returns. Remember that the first markdown is always the cheapest one to take, so take a deep breath and price to sell.
But getting the biggest return on that investment, especially in today’s tough retail environment, requires a more nuanced, data-driven approach to inventory management than most retailers are used to. They quickly learn to time their purchases for the inevitable markdowns rather than buying products during the main lifecycle.
Your return/exchange policy should be comparable to other retailers in your area that sell what you sell. becomes customer-friendly when changed to “We gladly accept returns and exchanges within days. Choose impulse items like candles, costume jewelry, and body lotions. Don’t wait too long to take a markdown.
Jewelry retailers need to determine the right assortment mix that offers a good selection while having the right depth of inventory for each SKU. How do you handle returns? Liquor stores have legal restrictions such as wet/dry zones, state lines, and deal with inventory in pallets, cases, and individual bottles. .
Think of your cashwrap as another important display area and tastefully load it up with candles, accessories, jewelry – anything that will appeal to an impulse shopper. Be prepared for markdowns and returns. Remember that the first markdown is always the cheapest one to take, so take a deep breath and price to sell.
Retailers must maintain a healthy In-Stock Percentage for every product at every store, in order to avoid out-of-stocks, lost sales, failed promotions, and costly markdowns. Gross Margin Return on Investment is the ratio between gross margin dollars and the average inventory costs. This avoids markdowns that cut into profit margins.
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