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Like many brands dealing with COVID-19, DTC jewelry brand Mejuri was forced to focus intently on its online operations this year. Mejuri sells through multiple channels, including ecommerce, call center and physical store locations, processing orders for fulfillment across multiple locations and a variety of shipping methods.
Place carts and baskets in key locations throughout the sales floor, not just near the door. Think of your cashwrap as another important display area and tastefully load it up with candles, accessories, jewelry – anything that will appeal to an impulse shopper. Spinner racks located near the cash wrap work, too.
Jewelry retailers need to determine the right assortment mix that offers a good selection while having the right depth of inventory for each SKU. What sizes should you offer for each product at each location? Electronics and games retailers have presales and major demand spikes on game release days. How seasonal is your business?
Place carts and baskets in key locations throughout the sales floor, not just near the door. Think of your cashwrap as another important display area and tastefully load it up with candles, accessories, jewelry – anything that will appeal to an impulse shopper. Spinner racks located near the cash wrap work, too.
Another thing that retailers are trying to do today is to monitor inventory in different locations. The reality today is they can do much more by balancing inventory between locations by satisfying online requests of customers directly from different locations and that basically allows them to use inventory much more efficient.
This is especially important if your store is located in an area where people tend to walk, and areas populated with restaurants and bars. Choose impulse items like candles, costume jewelry, and body lotions. Don’t wait too long to take a markdown. Light your window displays at night. Your receipt guarantees it.”
Retailers must maintain a healthy In-Stock Percentage for every product at every store, in order to avoid out-of-stocks, lost sales, failed promotions, and costly markdowns. Moreover, a highly accurate demand forecast helps retailers ensure they bring the right amount of inventory to the right location.
And at the end of the sales season (or at the end of a product’s lifecycle), markdowns you set to clear out excess inventory can easily wipe out the product’s lifecycle profitability. They quickly learn to time their purchases for the inevitable markdowns rather than buying products during the main lifecycle.
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