Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed
Retail TouchPoints
JANUARY 13, 2023
lift, although another expensive category, jewelry, landed in the 2.4X As expected, promotions played a major role in setting the pace of the latter half of the season, with an average discount rate of 21% in 2022 compared to 19% in 2021, according to Salesforce. lift in sales compared to the pre-holiday season, according to Adobe.
Let's personalize your content