Remove Home Furnishings Remove Planning Remove Promotions
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Sensible gifting took centre stage as consumers embraced practicality this Christmas

Retail Focus

The season also marked the continuation of trends first seen during Black Friday and Cyber Monday sales, with Black Friday setting the tone for a practical and planned-out festive period. Early promotions captured a significant share of the festive budget, allowing consumers to plan purchases while taking advantage of discounts.

Consumer 147
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How (and Why) Ikea Embraced Trauma-Informed Design in Crafting Housing for the Homeless

Retail TouchPoints

Ikea has turned its empathy into action by helping drive the construction of a Small Home in San Antonio’s Towne Twin Village that is grounded in trauma-informed design and now serves as the residence for a formerly homeless person. It’s a philosophy that supports healing, reduces the risk of re-traumatization and promotes overall wellbeing.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

For brands and retailers, that translates to taking the time to explain the process for home improvement projects and providing content that dives into the details on major home furnishings purchases. Our data indicates consumers plan to continue their home furnishings and home improvement purchases well into the future.

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What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand

Retail TouchPoints

While some fallen retailers return as “ghost IPs” that exist only to wring the final few dollars out of their names, Overstock CEO Jonathan Johnson has far more concrete plans for the company’s acquisition of Bed Bath & Beyond’s intellectual assets. We’re an online home furnishing and furniture company.

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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

Retail TouchPoints

The home furnishing and accent retailer, which operates 20 showrooms and 13 Ashley Home Store showroom licenses in Florida, partnered with cloud commerce provider Kibo , which offered a flexible ecommerce technology that would allow CITY Furniture to develop and support highly customized customer journeys and a fluid shopping-cart experience.

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2024 Home Furnishings Industry Trend Guide

Storis

So, buckle up, home furnishings retailers; we’re ready to accelerate. We surveyed home furnishings retailers for insights on strategies to accelerate growth. More than 50% of those surveyed plan or use Generative AI for designing digital ads, writing content, and personalizing marketing.

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Pop-Up Strategies That Power Unique Shopper Journeys

Retail TouchPoints

Promotions and merchandising must be part of the specific messaging to establish the intent of the pop-up shop. After identifying a purpose for planning a pop-up experience, Mardi Najafi, VP of Retail Strategy and Design at FIGUR3 leads brands through the early planning stages. “[We] Preparing to Pop-Up Through Smart Planning.