Remove Health & Wellness Remove Management Remove Marketing
article thumbnail

CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

Retail TouchPoints

Their combined capabilities will allow advertisers to buy and manage omnichannel campaigns with geotargeting, seasonal and day-parting strategies as well as inventory targeting. Vibenomics will aggregate audio inventory into the programmatic advertising space, with The Trade Desk functioning as the demand-side platform (DSP).

article thumbnail

The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Retail TouchPoints

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Walgreens to Host Virtual Supplier Diversity Summit

Retail TouchPoints

Walgreens will use the Summit to increase sourcing from suppliers that are at least 51% owned, operated and managed by people who are disadvantaged, disabled, military veterans, LGBTQ+, minorities and/or women.

article thumbnail

API rejects “opportunistic” $687m Wesfarmers bid

Inside Retail

The board said the bid’s timing was “opportunistic”, given the impact Covid-19 has had on its retail division, and that it is well placed to bounce back from any short-term struggles with substantial growth expected in the medium-term due to its place within the health, wellness and beauty sectors. “[We]

article thumbnail

Protect Your Business from the Consequences of Cookie Consent Failures

Retail TouchPoints

However, many who think they’re compliant after implementing a consent management platform (CMP) are often finding that they are not covered as well as they thought they were. This may seem obvious, but cookie consent managers typically only surface cookies.

article thumbnail

Effective Digital Marketing Strategies for Health & Wellness Brands

Independent Retailer

Effective Digital Marketing Strategies for Health & Wellness Brands In this article, you will learn about the specifics of health and wellness marketing and the impact of digital strategies on the growth of wellness brands. Also: Using Mental Health Awareness to Connect with Younger Generations 3.

article thumbnail

Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 trillion in managed assets. billion by 2030. per cent, contributing $32.5 million in revenue, representing 12.4 per cent of total revenue.