Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption
Retail TouchPoints
JULY 30, 2020
Although mass merchants are poised to get the majority of back-to-school and back-to-college sales, apparel and specialty retailers have more opportunities than ever to use social channels like TikTok and Instagram to bridge connections. Gen Z-centric brands prioritizing digital community building.
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