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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. BNPL and Social Commerce Were Holiday Standouts.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerceshopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. fulfilment and logistics, furthering the company’s ongoing effort to localize fulfillment and support speedier delivery times for American customers. “The Fulfillment and Logistics at Shein in a statement.

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One to watch: APAC goes all in on social commerce

Inside Retail

We have found new ways to buy our favourite brand or our groceries, not only to fulfil our basic needs but often as an antidote to boredom. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.