Gen Z, in Their Own Words: What They Really Want from Brands and Retailers
Retail TouchPoints
SEPTEMBER 16, 2022
The data from YPulse makes a strong case for retailers to invest in more sustainable practices, from product sourcing to packaging and shipping: 79% of Gen Z consumers agree that brands should take more responsibility for fighting climate change. And of course, we could not write about Gen Z without mentioning sustainability.
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