Retail TouchPoints

AUGUST 7, 2023

Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend. A focused, disciplined advertising approach.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail Geek

MARCH 15, 2024

But unlike traditional Western-based marketplaces, Temu does a lot more of the work, of listing the products and fulfilling the products for the factory. Marketplace sellers to sell and fulfill their goods from the U.S. They’re spending a fortune on digital ads and almost certainly losing a lot of money on every sale.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

Indigo 9 Digital

FEBRUARY 13, 2023

As Wired writes : “dropshipping is a ‘fulfilment’ method. Wayfair’s customers who shop infrequently put pressure on marketing spend. Having customers that shop with you on a frequent basis means you don’t have to spend as much time enticing them to come back.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

365 Retail

DECEMBER 15, 2022

This was followed by 15% who said keeping the cost of customer acquisition (CAC) down during Peak was a focus and ensuring sufficient fulfilment capacity in their logistics networks to deliver online orders during peak trading days (14%).

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Mass Relators

JULY 15, 2024

Parents surveyed expect to spend $586 per student in grades K-12, down just $11 year-over-year (up $57 compared to 2020). Clothing and school supplies are expected to account for most of the back-to-school market spending, remaining flat at $12.6 billion and $7.4 billion, respectively.

Planning 52

Planning Merchant Services Social Commerce Accounting 52

Retail Next

APRIL 1, 2021

Fulfillment. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. . This was a fascinating early look into deep metrics that helped to justify marketing spend, physical store design, layout, space planning, visual merchandising changes and more. . .

Visual Merchandising 40

Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail Geek

AUGUST 1, 2022

Digital marketing spend right now right I guess you go into recession it’s not the right thing to do but you know a lot of people that are nervous about their economic future are you know slow down their marketing spend right and it’s kind of like when when you start to Skid on the ice.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

Retail TouchPoints

SEPTEMBER 22, 2022

After a couple of years of getting really scrappy to leverage the store in new and creative ways, particularly around fulfillment, retailers are looking to figure out how to automate and create scale. But the hidden costs will be around the store and marketing. There’s also the hidden cost around omnichannel operations.

Promotions 246

Promotions Fulfillment Inventory Management Drop-Shipping 246

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Retail Geek

SEPTEMBER 27, 2022

Matt: [29:08] It’s a lot like it’s a dressed-up it’s like a gastropub version of their original like multi what was it called mer multi-channel fulfillment service. Scot: [29:06] Got it and then if I. Scot: [29:17] Yeah yeah but with a consumer front end to it. A couple of things kind of jump out at me there.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52