How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Retail TouchPoints
FEBRUARY 6, 2025
One of the key strategic goals was increasing online sales, which had previously accounted for approximately 6% of all sales. First Step: Expanding the Online Offering Part of the reason for that low number was the fact that the companys website only featured a subset of products and minimal fulfillment capabilities.
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