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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Another company veteran, John Felton, will now lead the company’s operations.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Marketing 306
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Don’t Shop Around on Sustainability: Carbon Labels Deliver the Goods

Retail TouchPoints

Nearly 200 nations discussed how best to address the planet’s climate emergency; new pledges, standards and rules were established for reducing methane gas pollution and deforestation, and clearer guidelines for coal financing and carbon trading. degrees Celsius.

Shopping 264
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Boohoo v Frasers: What’s next in the fashion giant’s boardroom battle with Mike Ashley?

Retail Gazette

Ashley’s bid for the top position has been slammed by Boohoo, which accused Frasers of using its stake in the fashion brand and other retailers to promote its own “commercial self-interest”. and an 8% fall in sales in the first half. Boohoo stated that Frasers, which holds a 23.6%

Fashion 101
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The 5 Best Digital Marketing Strategies for Retail Businesses

Retail Next

They’ll Google products they’re interested in, look at product reviews on your website, gather more information from other customers on Facebook or Twitter, and check to see if they have any coupons from promotional emails. If your digital marketing messaging tells shoppers that these sales are in-store only, they’ll come running.

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Why are supermarkets jumping on the member prices bandwagon?

Retail Gazette

He explains: “It has been a key tool for major supermarkets to compete with discounters Aldi and Lidl on price, as high food inflation continues to put pressure on consumer finances. We can understand which media and channel works best, and…increasingly we can see the return on the various promotions and brand communications that we do.”

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How to Use Wi-Fi Marketing to Engage Shoppers

Retail Next

When you set up the captive portal, ask shoppers for an email address and include a message saying that, by sharing their email address or social media profile, they are granting you permission to send promotional content. When shoppers opt-in on your Wi-Fi, you’re prepared to market to them on a personalized basis.