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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Here’s why.

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

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Tod’s says China lockdowns won’t derail 2022 results

Inside Retail

Italian luxury shoe maker Tod’s sees analysts’ expectations for 2022 sales and profitability as achievable despite a marked slowdown in China due to widespread Covid-19 restrictions, its finance chief said. However, the group is confident it can meet analyst expectations for the full year. Revenues totalled 219.6

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending. Such are ways we implement to help educated users on how to manage their finances better,” he explained.

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Consumer Confidence Strategies – Turning Uncertainty Into Opportunity

Storis

Understanding Consumer Confidence in 2025 The Role of Consumer Confidence Consumer confidence measures the publics optimism regarding personal finances and the broader economy. It encompasses expectations for job stability, wage growth, and inflationfactors that directly influence discretionary spending on big-ticket items like furniture.