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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. There’s no denying that H&M is one of the biggest contributors of global textile waste and its entire model banks on people buying fast fashion regularly.

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

Growing Sustainability Concerns Favor Resale Over Fast Fashion. It appears that much of that growth will come at the expense of fast fashion. consumers in the next 10 years, fast fashion’s portion will remain roughly flat. Fast fashion and thrift are very similar in a lot of ways,” said Clark.

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Urban Outfitters Launches New Platform for Vintage and Upcycled Apparel

Retail TouchPoints

Image courtesy Urban Outfitters The platform’s aim is to help Gen Z find unique used items “as thrift shops become flooded with fast fashion ecommerce brands,” according to a company statement.

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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

The resale market is growing 11 times faster than traditional retail and is expected to reach $84 billion by 2030, far eclipsing the predicted $40 billion market for fast fashion. . This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly.

Consumer 310
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Step inside the UK’s first department store for secondhand clothes

Inside Retail

An old TopShop store in north London’s Brent Cross shopping centre has been revived after two years of sitting empty since the fast fashion brand closed down. It’s now a vibrant pop-up department store selling pre-loved clothing organised collaboratively by 10 charities.

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Tommy Hilfiger gets thrifty with ThredUp

Inside Retail

But, after 10 or 15 years, we can be inspired by Marie Kondo to reorganise our lives and that custom-made item gets sent to the thrift store – because in our minds it’s too good to throw away. This raises another question: with the resale market booming, is hyper-consumerism associated with fast fashion shifting to preloved fashion?

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From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Retail TouchPoints

What were previously unwanted and undesirable items dumped at a thrift store have become valued as pre-loved items, full of potential for their next owner. The credentials to create a more sustainable future were never seriously acknowledged, but this has become a key selling point for pre-loved fashion.