Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

Social Commerce 284

Social Commerce Fast Fashion Fashion Planning 284

Retail TouchPoints

DECEMBER 21, 2023

The latter had always been based on a marketplace model, and Shein added a marketplace in May to expand its reach beyond fast fashion. Among the biggest challengers were Chinese-based discount shopping apps Shein and Temu.

Sporting Goods 301

Sporting Goods Advertising Consumer Apparel 301

Retail TouchPoints

JUNE 15, 2022

Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too. Customers book an appointment online and then shop in-store, creating a more curated feel while making life easier for associates to manage.

Payment Services 261

Payment Services Checkout Shrinkage Fast Fashion 261

Retail Geek

JANUARY 6, 2023

12:35] Look it was an early social commerce player as far as leveraging Pinterest and things that you could do with. Order management system warehouse management system all the way down to the call center and the warehouse it was, um pretty pioneering on the web services side as far as. [12:35]

Merchant Services 52

Merchant Services Consumer Fashion Marketing 52