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Five Below Taps Forever 21 CEO to Lead Company

Retail TouchPoints

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

Gen Z and millennial shoppers are driving the fashion resale growth, with the market projected to grow to almost twice the size of fast fashion by 2029. Sustainable shopping can be heavy on the pocket but with second-hand fashion, young cost-conscious shoppers are able to tick both price and sustainability criteria.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Shein uses user data insights to predict what products customers will want in the future, effectively taking fast fashion to the next level. Finally, TikTok has rapidly entered the U.S.

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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

Temu alleged that Shein had “engaged in a campaign of threats, intimidation, false assertions of infringement, attempts to impose baseless punitive fines and has forced exclusive dealing arrangements” with the clothing manufacturers that both apps rely on for their ultra-fast fashion offerings.

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Boohoo launches marketplace with over 150 brands

Retail Gazette

It is the latest initative from the fast fashion retailer as it looks to win back customers after its losses swelled to almost £160m as it encountered “difficult market conditions” caused by high levels of inflation and a 17% drop in sales to £1.46bn in the year to February 29.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

The latter had always been based on a marketplace model, and Shein added a marketplace in May to expand its reach beyond fast fashion. Among the biggest challengers were Chinese-based discount shopping apps Shein and Temu.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

Together, these methods allow Anthropologie to respond to new competition from SHEIN and other fast-fashion players without sacrificing its brand intention to provide an aspirational curated assortment. “A In addition to rental and resale, the brand also offers various buy now, pay later services, including Klarna and Afterpay.