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Five Below Taps Forever 21 CEO to Lead Company

Retail TouchPoints

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

Gen Z and millennial shoppers are driving the fashion resale growth, with the market projected to grow to almost twice the size of fast fashion by 2029. Sustainable shopping can be heavy on the pocket but with second-hand fashion, young cost-conscious shoppers are able to tick both price and sustainability criteria.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Shein uses user data insights to predict what products customers will want in the future, effectively taking fast fashion to the next level. Finally, TikTok has rapidly entered the U.S.

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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

Temu alleged that Shein had “engaged in a campaign of threats, intimidation, false assertions of infringement, attempts to impose baseless punitive fines and has forced exclusive dealing arrangements” with the clothing manufacturers that both apps rely on for their ultra-fast fashion offerings.

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Boohoo launches marketplace with over 150 brands

Retail Gazette

It is the latest initative from the fast fashion retailer as it looks to win back customers after its losses swelled to almost £160m as it encountered “difficult market conditions” caused by high levels of inflation and a 17% drop in sales to £1.46bn in the year to February 29.