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Fastfashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. There’s no denying that H&M is one of the biggest contributors of global textile waste and its entire model banks on people buying fastfashion regularly.
People can request a prepaid shipping label from the website and send their clothes to ThredUp for sorting. But, after 10 or 15 years, we can be inspired by Marie Kondo to reorganise our lives and that custom-made item gets sent to the thriftstore – because in our minds it’s too good to throw away. Fast (preloved) fashion.
Most of that transportation takes place by ship. In 2019, the shipping industry accounted for about three percent of global carbon emissions, and that number is expected to rise to 17 percent by 2050. Thirty years ago, it belonged exclusively in the domain of thriftstores and consignment shops.
My Gucci Marmont bag from Vestiaire Collective has shipped. Bagged a pre-loved bargain, supported circular fashion and didn’t even set foot in a store. I wrack my brains to remember when I last bought new clothes in-store. Quick email check. GlamCorner has a sale. Aje has released its new collection.
Because they’re doing the listings they’re doing the pick pack and ship on the on the outbound but those jobs are higher skill and they and they pay better. The more people each of the Goodwill sellers have to hire in their e-commerce operations. And so it actually accelerates the local mission. [48:27]
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