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Fastfashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. These are some common factors that motivate players to continuously return to achieve milestones. However, it is also one of the most successful fashion brands in the world.
The resale market is growing 11 times faster than traditional retail and is expected to reach $84 billion by 2030, far eclipsing the predicted $40 billion market for fastfashion. . Here’s how brands can marry sustainability with returns optimization to get better ROI out of what they’ve already invested in — chiefly, their products.
Purchasing secondhand online also opens up this world to many new consumers who had found thriftstores unappealing or intimidating, and much of that tech is just at the beginning of its journey as well. “A
The rest can be returned to the sender or recycled responsibly. But, after 10 or 15 years, we can be inspired by Marie Kondo to reorganise our lives and that custom-made item gets sent to the thriftstore – because in our minds it’s too good to throw away. Fast (preloved) fashion. Is that a concern?
Where I once hid my habit for thriftstore shopping and slinked into charity stores incognito and inconspicuously along the walls, I now proudly thrift every second weekend with my Gen Z kid and tweet about it afterwards. I had never heard of the label before clicking ‘buy’. Yet Gen Z is by no means conundrum-free.
An old TopShop store in north London’s Brent Cross shopping centre has been revived after two years of sitting empty since the fastfashion brand closed down. It’s now a vibrant pop-up department store selling pre-loved clothing organised collaboratively by 10 charities.
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