The Race to Displace: How Temu and Shein are Redefining Ecommerce
Retail TouchPoints
AUGUST 6, 2024
Their aggressive approaches to marketing and merchandising enabled them to capture a massive portion of the retail market, and their sales tactics encouraged rapid customer engagement. Both Temu and Shein bombard users with aggressive promotions and discounts that require some form of active engagement. was expensive.
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