Remove Fast Fashion Remove Marketing Remove Wholesale
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Meet the fast fashion brand making shoes out of offcuts

Inside Retail

Despite hitting the market just six months ago, it’s already stocked in major retailers, including Myer, Surfstitch, The Iconic and Revolve, as well as dozens of specialty retailers across Australia and New Zealand. Sana’s success and how it’s using offcuts to make fast fashion more sustainable.

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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

While Jones said GlamCorner will continue purchasing clothing items from brands on a wholesale basis and making them available for rent through its own platform, he expects Fulfilment by GlamCorner to become a significant part of the business going forward. “A It’s just another way that we can collaborate with brands.”.

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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. Finally, TikTok has rapidly entered the U.S. in Sept 2022.

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From bikinis on a kitchen bench to global resort wear brand, Bydee boomed 700pc

Inside Retail

Brands that take a strategic customer-centric approach can benefit from what funds customers do have and with ‘Euro summer’ heating up – Bydee is investing in meeting market demand with a localised approach. This was achieved by tapping into the travel-inspired swimwear niche and pivoting the expansion to markets that resonated.

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Dropshipping: Fashion’s favourite fulfilment method?

Inside Retail

Now, we’re moving further up the supply chain, with manufacturers and suppliers doing the same, shunning wholesale distribution in favour of a different model. Meanwhile, with traditional dropshipping, the goods will ship blind, without any marketing material that reveals the identity of the supplier.

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Why don’t consumers buy Australian-made fashion? Four industry leaders weigh in

Inside Retail

This is only fuelling the fast fashion waste crisis. Strong international competition Emerging designer of menswear label Joseph and James, Juanita Page, believes consumers are simply unaware of the range of Australian-made fashion in the market because retailers select international brands over local labels.

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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series.