Remove Fast Fashion Remove Marketing Remove Target Market
article thumbnail

5 Lessons from the Bob’s Stores Bankruptcy

Retail TouchPoints

Increased Competition Over the past few years, small- and medium-sized fashion and footwear retailers have faced intense competition from all sides. Additionally, they have had to contend with the growth of fast fashion and discount retailers like T.J.Maxx and Marshalls. Takeaway: Market research is never-ending.

article thumbnail

Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

article thumbnail

How to Build a Better Retail Assortment Strategy

Wiser

With an optimized retail assortment strategy, focusing on factors such as understanding customer preferences, analyzing market trends, and optimizing inventory management, you can significantly enhance your retail operations and drive business success. What age group are they in?

article thumbnail

How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. If you are wondering how Beyond Meat has been able to make strides where others haven’t consider these four elements of its marketing strategy. Expand the definition of your target market.

article thumbnail

11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Do you like this content?

article thumbnail

How retailers can use loyalty to win in the age of Shein

365 Retail

There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Thomas Hill, Co-Founder and Chief Customer Officer, HyperFinity So, how exactly has Shein won such a vast share of the fast fashion market, and what can other retailers do to keep up?