Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S.

Advertising 275

Advertising Fast Fashion Social Commerce Marketing 275

Retail Gazette

NOVEMBER 1, 2023

Calamonte says he’s now keen for the business to “strengthen [its] relationship with customers” This includes upping the retailer’s marketing spend by £30m to “reignite the brand” and attract back its fashion-loving 20-something audience. fan base on Instagram. . fan base on Instagram.

Fashion 64

Fashion Planning Fast Fashion Returns 64

Retail Geek

MARCH 15, 2024

Joining us on the episode is Michael Maloof is the Head of Marketing for Earnest Analytics. He is the head of marketing at Ernest Analytics. So I’m head of marketing at Earnest Analytics. On a market cap basis, they keep flip-flopping with Alibaba. We also explore where they could go next. Scot: [3:03] Awesome.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

Retail Geek

NOVEMBER 20, 2023

Podcast about e-commerce and digital shopper marketing. 5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42]

Dead-Stock 64

Dead-Stock Consumer Shopping Marketing 64