Inside Retail
NOVEMBER 27, 2024
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.
Retail TouchPoints
AUGUST 6, 2024
As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. However, this marketing spend came at the expense of profitability, with some estimates showing that Temu loses an average of $30 for every order placed. The company spent nearly $1.8 operations.
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Retail TouchPoints
MARCH 15, 2022
On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.
Retail Gazette
NOVEMBER 1, 2023
Calamonte says he’s now keen for the business to “strengthen [its] relationship with customers” This includes upping the retailer’s marketing spend by £30m to “reignite the brand” and attract back its fashion-loving 20-something audience.
Retail Geek
MARCH 15, 2024
In the first three months, for context, it had roughly as many weekly active users in the US as the largest fast fashion brand, Shein, and within 10 months had surpassed Shein in sales. They’re spending a fortune on digital ads and almost certainly losing a lot of money on every sale. So really, a much shorter timeline.
Retail Geek
NOVEMBER 20, 2023
So I’m gonna guess you’re not a fan of fast fashion. By the way, TV advertising is still a big piece of our marketing spend. Scot: [26:58] Yeah. Scot: [27:06] And I’m not. TV is dead, headline from 2008.
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