How Australian swimwear brand Sheila is helping women reclaim their narrative
Inside Retail
AUGUST 12, 2024
I was looking from high-end stores to more of the high-street brands… there was no brand just owning that market for women,” Barrins, founder and CEO of Sheila, told Inside Retail. Through its inclusive approach to branding, Sheila is reclaiming a narrative for women in a hyper-competitive fashion vertical. .
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