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The Chinese fastfashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fastfashion retailer and they probably think of H&M, Zara or Gap. Fastfashion, but slow deliveries. Inclusive fashion.
Boasting a large selection of everything from ultra-affordable party dresses to £1 bikinis, this fastfashion e-tailer was the preferred choice of the Love Island cast and everyone who wanted to be on the show or wished to look like those on the show. Missguided was once Britain’s most visited online retailer. Self-inflicted wounds.
It’s not the first time the embattled fastfashion retailer has made such a u-turn. However, the retailer revealed that it will cease supplying US customers from the Pennsylvania distribution centre and shift fulfilment of all US orders to the UK.
Unlike pretty much all of its fastfashion rivals, Primark has long resisted selling products online. Back in 2014, when online retailers such as Asos were soaring, John Bason, finance director of Primark owner Associated British Food – who now heads up its strategic advisory board, was honest about the challenge it faces online.
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